LinkedIn Integration
Integrating with LinkedIn allows you to sendOracle Unity segments to your LinkedIn Ad accounts.
Exporting Oracle Unity segments to LinkedIn
Oracle Unity leverages LinkedIn Matched Audiences to deliver segments to LinkedIn for advertising. Unity Segments must contain a Hashed Email called emailSha256 or Google Ad ID as one of the personalization attributes. A DMP segment is created in LinkedIn as soon as a segment delivery is created in Unity, however audience data is available after a segment is delivered to LinkedIn by a Segment Delivery Job. Once delivered to LinkedIn, the segment will go through the LinkedIn matching process and the resulting audience will be available in your LinkedIn Matched Audiences for activation.
Setting up the integration with LinkedIn
To set up the integration with LinkedIn, you will need to do the following:
- Exporting Oracle Unity segments to LinkedIn: After importing your organization's email data into the Oracle Unity data model, you can create a segment delivery to deliver the data to LinkedIn.