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Whitelisting Oracle Data Cloud platform data in Google

To deliver your 1st-party data to Google for the AdWords (GDN), DBM, and DFP integrations, you must get your Google account whitelisted for targeting. In addition, you must also get your account whitelisted if you want to use 3rd-party data in AdWords (for GDN only). The whitelisting is a one-time operation. If your account is not whitelisted, your Google data campaigns will fail. This document explains how to get your Google accounts whitelisted.

1st-Party Data Whitelisting for AdWords (GDN), DBM, and DFP

To deliver audiences containing 1st-party data to Google AdWords (GDN), DBM, and DFP, you must whitelist Oracle Data Cloud and/or Datalogix in Google's system following these steps:

  1. Contact your Google Account Manager and request an email agreement. You will receive the following agreement: 

     "By responding to this email with the words “On behalf of my company, I agree” you authorize Google to allow Oracle to create and edit audience BK or DLX [must specify] data in your DBM, AdWords, or DFP [must specify] account, subject to the relevant terms which govern the account(s). Once Google receives the authorization email, the account will typically be whitelisted within 7 days. You also acknowledge that any use of audience data in your DBM, DFP, or AdWords account(s) [must specify] is subject to the Google DBM policies, including the Policy for advertisements based on interests and location.
  2. Reply to the email with the following: "On behalf of my company, I agree".
  3. Your Google account manager submits the following information to the respective AdWords, DBM, and DFP support teams:
    • Email agreement.

    • Your AdWords, DBM, or DFP account number.

    • DLX or BK name (whichever data set needs to be whitelisted).

  4. Once Google receives the authorization email, the account will typically be whitelisted within 7 days. Once the whitelisting has been completed, you can deliver your 1st-party data to Google.

3rd-Party Data Whitelisting for AdWords (GDN)

As of December 2017, Google is no longer accepting new whitelistings for 3rd-party data on GDN. You can alternatively use DBM for 3rd-party targeting.