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Sizmek

The Sizmek app allows you to use your Oracle Data Cloud platform mobile advertising ID (MAID) audiences in Sizmek's digital advertising platform.

This app was updated in August, 2018. The new version includes the ability to specify the advertiser ID during app installation. Advertiser IDs specified during app installation are included automatically in new campaigns that use the app.

If you installed the Sizmek app before the update, you can continue to use the old version and specify the advertiser ID each time you create a campaign.

If you want to use the new version, delete the old one first. (Deleting the old app does not affect campaigns you have created previously.) Then install the new version using the instructions in this document. Campaigns you create using the new version automatically include the advertiser ID you specify during installation.

To send your audiences to the Sizmek platform:

  1. Install the Sizmek app.
  2. Create an audience.
  3. Create a campaign.

Installing the Sizmek app

Use the install an app workflow to configure the Sizmek MAID app in the Oracle Data Cloud platform.

To install the Sizmek app:

  1. Log on to partner.bluekai.com and select Apps > Install Apps.
  2. Click App Catalog.
  3. Select the Media Targeting campaign solution type.
    Image of the Install Apps window with Media Targeting selected
  4. Select Sizmek - MAID App or Sizmek - Cookie App.
  5. In the App Name box, enter a name that identifies this app configuration.
  6. In the Notification Email box, enter the email addresses of anyone who should be notified about app activity.

  7. In the advertiserID box, enter your Sizmek advertiser ID. This ID will be included automatically in new campaigns that use this app.

  8. (Cookie app only) Leave the Increase Data Delivery Overlap check box selected to enable the ID swap tag to be fired automatically on your site visitors once every 7 days via tag management. This configuration ensures that maximum amount of your first-party cookie data can be delivered to Sizmek.
  9. Click Save.

Sizmek is now enabled as a vendor in your partner seat.

Learn more: Installing an app

Creating an audience

To deliver your Oracle Data Cloud platform data to the Sizmek platform, create an audience and then create a campaign associated with the audience.

To create an audience:

  1. In the Oracle Data Cloud platform, click New Audience. The audience builder page is displayed.
    Image of the audience builder page
  2. Enter a name that makes it easy to identify your audience. The audience name should only contain alphanumeric characters, spaces, and underscores (avoid special characters).
  3. Define your target audience by selecting a combination of first- and third-party categories from the taxonomy tree.

  4. Click the ID Sources tab.

    Image of the Audiences window with the ID Sources tab selected and the Desktop IDs check box selected

  5. Select the ID sources that are appropriate for the cookie or MAID app that you installed.
  6. Click Save.

Learn more: Creating an audience

Creating a campaign

To create a campaign:

  1. On the Audiences page, select the check box for the audience that you want to send to Sizmek and then select Create > Create Campaign.
    Image of the Create menu on the Audiences page with Create Campaign selected
    The Create Campaign window is displayed.
  2. In the Campaign Name box, enter a name that makes your campaign easy to identify in both the Oracle Data Cloud and Sizmek platforms.
  3. In the Basic Information section:
    • Set the start and end dates. By default , the campaign ends one year after the start date.
    • From the Status list, select the Active status.

  4. Click Select Apps, select the Sizmek app that you installed, and then click Add Apps.

  5. (Optional) When the Sizmek app appears in the list, expand it to display its details.

    Important! Do not change the value in the advertiserID box.

  6. Click Save. Your campaign is created and you are returned to the Campaigns page.
  7. Contact your Sizmek account manager to have them map your Oracle Data Cloud platform data to an audience object in their platform. Provide your name, campaign ID, and the category IDs being delivered by your data campaign. Sizmek will use this information to map your Oracle Data Cloud platform data to a segment object in the Sizmek platform.
  8. After you receive confirmation from Sizmek that your audience has been mapped, go to the Campaigns page, select the check box for your campaign, and click Enable to activate your campaign.

Learn more: Creating a campaign

Related

Installing an app

Creating an audience

Creating a campaign