The Trade Desk
You can use your first- and third-party data linked to Oracle Data Cloud cookies and mobile advertising IDs (MAIDs) to create an audience and then share it with The Trade Desk. You can then use their demand-side platform to manage display, social, and video campaigns. The behavioral targeting, full-funnel attribution, and detailed reporting in The Trade Desk's platform let you know what's working so you can adjust and automate optimal bidding strategies.
To send your audiences to The Trade Desk platform:
- Create an audience that targets the users you want to deliver to The Trade Desk and specifies either cookies or MAID ID sources.
- Share your audience with The Trade Desk, which is listed in the Receiver box as
1090: The Trade Desk - Audience On. If it is not listed, contact My Oracle Support (MOS) to request audience sharing with The Trade Desk. - In the First-Party Details and Third-Party Details boxes on the Share page, select Full Path to enable The Trade Desk to display the names and hierarchical structure of your categories in the their platform.
- Click Share.
Once you share your audience with The Trade Desk, the Oracle Data Cloud platform will receive an email notification and will then provide The Trade Desk with the composition of your audience and pricing for any third-party categories in it. The Trade Desk will use this information to re-create your audience in their platform and maintain the same Boolean logic. The Oracle Data Cloud platform will then create a campaign to deliver user data into the audience. Your audience should be available for media targeting in The Trade Desk platform within 48-72 hours.
