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Sharing an Audience with Oath - Yahoo/Brightroll

You can send first- and third-party data linked to Oracle Data Cloud cookies and mobile advertising IDs (MAIDs) by sharing your audiences with Yahoo! Genome. You can then use Yahoo AdManager Plus to target, reach, and engage your users in order to drive measurable actions and conversations.

To send your audiences to the Oath - Yahoo/Brightroll platform:

  1. Create an audience that targets the users you want to deliver to Oath - Yahoo/Brightroll and specifies either cookies or MAID ID sources.
  2. Share your audience with Oath - Yahoo/Brightroll, which is listed in the Receiver box as 23:Oath - Yahoo/Brightroll. The Oracle Data Cloud platform will create a campaign to deliver your data to Oath - Yahoo/Brightroll. If it is not listed, contact My Oracle Support (MOS) to request audience sharing with Oath - Yahoo/Brightroll.
  3. In the First-Party Details and Third-Party Details boxes on the Share page, select Full Path to enable Yahoo! Genome to display the names and hierarchical structure of your categories in the their platform.
  4. Click Share.

Yahoo! Genome will receive an email notification that you have shared your audience with them. Yahoo will use this information to call the audiences API to get the individual categories in your audience and map them to separate segment objects in Yahoo AdManagerPlus. The platform then creates a campaign to deliver your user data into the segments in the Yahoo! Genome platform.

Creating a media targeting campaign in Yahoo! Genome

Aftere you share your audience, it should be available for media targeting in the Yahoo! Genome platform within 48-72 hours.

To use your Oracle Data Cloud platform data in the Yahoo! Genome platform:

  1. Log into your Yahoo AdManagerPlus account.
  2. Go to Audiences > Create Audiences.
  3. Search for a segment name or navigate to 3rd Party > BlueKai > DMP > AudienceName > SegmentName.
  4. Select segments and add to the audience using Boolean logic on the right.
  5. Name and save the audience.
  6. Apply the audience to a line item by adding targeting.

Related

Creating an audience

Sharing audiences