Adelphic

Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to audiences and enabling meaningful engagement with individual consumers. With Adelphic, you can influence consumer behavior in real time, maximizing the return on your mobile advertising investment. Adelphic provides separate apps for cookie and MAID data:

Adelphic: Use for first-party cookie data.

Adelphic - MAIDs: Use for first- and third-party MAID data.

Installing an Adelphic app

Use the install an app workflow to install the Adelphic apps. You install each app separately.

Delivering audience data to Adelphic

To send Oracle Data Cloud data to Adelphic, you create audiences that include the users you want to target and then deliver those audiences.

After you save an audience with an Adelphic app as the delivery platform, contact Adelphic and provide them with the audience name, audience ID, and delivery ID. They will use this information to map your data to a segment object in their platform. After Adelphic has mapped your data, you can deliver the data.