LiveIntent

LiveIntent is one of the world’s largest people-based marketing platforms. It connects 2,000 publishing and advertising brands to a logged-in audience of over 290 million verified readers each month. With anonymized email addresses at the center of its first-party identity graph, LiveIntent provides marketers with solutions that help them reach incremental audiences across email and web without the use of third-party cookies.

By installing the LiveIntent app in the Oracle Data Cloud platform, you can deliver first-party audiences for targeting across LiveIntent’s publisher network.

Installing the LiveIntent app

Use the install an app workflow to install the LiveIntent app.

Delivering audience data to LiveIntent

To send Oracle Data Cloud data to LiveIntent, you create audiences that include the users you want to target and then deliver those audiences.

After you save an audience with the LiveIntent app selected as the delivery platform, LiveIntent receives a real-time email notification with the names and full paths of the categories in your audience. They use this information to map your audience data to their segments. After you receive notification that mapping is complete, you can deliver the audience.