10Enrich Oracle Eloqua

Benefits of Integrating with Oracle Eloqua

In Oracle Eloqua, leads are called contacts. When you set up the DataFox for Eloqua app, your contacts in Oracle Eloqua are automatically enriched with firmographic and account scoring information.

The integration is simple. Download the DataFox for Eloqua app from the app store and get started. For details, see Set up and Administer Oracle Eloqua Integration.

Examples for Contacts Enrichment

You can use data from Oracle DataFox to target your best-fit contacts and run successful marketing campaigns. Let’s look at some examples of how you can benefit from Oracle DataFox data.

Small-Scale Companies in Specific Locations

Your organization has added a new product or product line, and market research has suggested it could likely be very popular with small-scale businesses in specific locations. You use Oracle DataFox data to easily identify these customers and you run an email campaign targeted at these customers only.

Company Size and Industry

You are selling HR services tailored to the healthcare industry. You want to target companies in the healthcare domain who have over 1000 employees. You use data from Oracle DataFox to filter these companies and message them.

Account Score

You have a special offer that you only want to offer to your best contacts. You know that the best way to know who to target is to use the account score information from Oracle DataFox. You quickly identify all contacts that have an account score of more than 80% and you’re ready to send out your offers.

Example of Using Oracle DataFox Data for a Marketing Campaign

Use Oracle DataFox data to target accounts based on firmographics and headcount. In this example, you create an email marketing campaign in Oracle Eloqua, targeting construction companies with more than 5000 employees.

  1. Create a draft for a promotional email message. For more information, see Creating emails using the Source Editor and Creating emails in the Design Editor.

  2. Create a segment to specify the criteria of contacts in the construction industry with over 5000 employees. For more information, see Creating Segments.

    1. Add a filter criteria.

    2. Search for and double-click the Compare Contact Fields filter criteria to add it to the segment.

    3. Double-click the filter criteria that you added to the segment, select DF_company_industry_name, and enter the value Construction.

    4. Double-click another Compare Contact Fields filter criteria to add it to the segment.

    5. Double-click the filter criteria that you just added to the segment, select DF_company_number_of_employees, and set the value to be greater than 5000.

    6. Click Save.

  3. Create a campaign by adding the draft email and the segment that you created to the campaign canvas. See: Creating multi-step campaigns.

  4. Add any other campaign elements you want segment members to flow through.

  5. Configure and connect the elements on the canvas to form the campaign flow. See: Campaign canvas elements and Creating multi-step campaigns.

  6. Click Save.

  7. Click Activate. See: Activating multi-step campaigns.

You’re now able to run your email marketing campaign to target your contacts in the construction industry with over 5000 employees.