11Signals and Alerts
Overview of Company Signals
Signals work like a newsfeed of key milestones of a company. You can get daily updates of significant changes to companies that matter to you, such as awards, key personnel changes, events they're attending, and growth indicators. Then you can use this information to target the right companies at the right time, enrich interaction, and send personalized messages.
You can set up alerts to receive signals. For details, see Signal Alerts.
Signal Types
This table lists different signal types and their descriptions.
| Signal Category | Signal Type | What Triggers This Signal |
|---|---|---|
| Growth | Partnership or Joint Venture | Two companies partner or enter a short-term business arrangement |
| Sales or User Growth | The average sales or user volume for a companies increase | |
| New Geography | Companies move or expand into a new location such as state or country | |
| New Products, Initiatives, or Strategy | Companies unveil a new product or announce initiative to enter a market | |
| New Patent or Regulatory Approval | Companies receives government approval for a patent, registration, or license | |
| Office Space Expansion | Companies open a new office | |
| Won a Major Customer | Companies announce they have landed a principal customer | |
| Financial | Earnings, Stock Performance, or Dividends | Companies release numbers on their performance |
| Made an Acquisition | A company acquires another company | |
| Debt Financing | Companies receive a loan they have promised to repay | |
| SEC and Regulatory Filings | Companies file required legal paperwork | |
| Invested in a Company | Companies invest in another company | |
| IPO or Public Offering | Companies invest in IPO or file to IPO | |
| Merger, Restructuring, or Ownership Change | Companies undergo financial restructuring | |
| Received Private Funding | Companies raise money in exchange for equity | |
| Was Acquired | A company is acquired | |
| People | Executive Quote or Publication | Companies’ executive has given a quote or has published an article |
| Headcount Growth | Companies report headcount growth | |
| Job Postings (this would be quite noisy) | Companies post new available positions | |
| Key Executive Hire or Promotion | Companies hire or promote a new executive | |
| Leadership Change | Companies undergo management restructuring | |
| Awards & Recognitions | Award Received | Companies receive an award |
| Included in Industry News | Companies are mentioned positively by an industry analyst | |
| Included in Industry Lists (INC 5,000) | Companies are added to an industry-specific list | |
| Events & Marketing | Accelerator or Incubator Participation | Companies participate in a program to make them grow faster |
| Exhibitor or Presenter at an Event | Companies exhibit or present at an event | |
| Conference or Event Sponsorship | Companies sponsor a conference or an event | |
| Conference or Event Attendee | Companies attend a conference or an event | |
| Marketing Activity | Companies launch fresh marketing efforts or tactics | |
| Video Presentation, Podcast, or Demo | Companies plan demo of their product capabilities | |
| Corporate Updates | Purchased or Became a Customer | Companies purchase a product or subscribe to a service |
| Outsourcing | Companies subcontract to other companies or contractors | |
| Real Estate Sale or Relocation | Companies sell their office or move to a new location | |
| Reorganization or Name Change | Companies alter their corporate structure or change their name | |
| Negative News | Bankruptcy | Companies file for bankruptcy |
| Industry or Competitive | Companies’ competitors gain a unique advantage or the market downturns | |
| Customer Dissatisfaction | Companies’ customers voice their dissatisfaction online | |
| Financial Challenges | Companies report signs of financial instability | |
| Executive or Key Person Departure | Companies lose or fire an executive | |
| Layoffs | Companies terminate several employee contracts | |
| Legal Issues | Companies have experienced legal difficulties | |
| Regulatory Issues | Companies encounter problems with governing law | |
| Security Challenges | Companies report or are tied to security vulnerabilities | |
| Turbulence | Companies exhibit signs of irregular or ailing behavior |
Signal Alerts
You can configure alerts to receive company signals from Oracle DataFox in your inbox or on Slack.
With alerts, you can reach out to your prospects on time. Let's look at an example. You're a sales rep and in the daily email digest that you receive, you learn about an acquisition made by your top prospect. You use this information along with other account intelligence to draft a timely and relevant email to your prospect's Sales VP. By monitoring a feed of your top prospects, you can have insider knowledge for ways to reach out to them.
Set Up Alerts for Company Signals
To set up company signals and edit the news alerts you receive from companies, you must use a static or a dynamic list.
It’s simple to manage signal alerts on a list or a dynamic list. You can set up alerts in the Signal Alert Preferences dialog box from the Lists page, from a specific list, or from the Manage Alerts page.
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Open the Signal Alert Preferences dialog box in one of these ways:
On the Lists page, click the Get Alerts icon in the Actions column.
After you open a list, click the Get Alerts icon.
From the user menu, click Alerts. On the Manage Alerts page, click the Check Mark icon against a list from the Static Lists or Dynamic Lists tab.
In the Signal Alert Preferences dialog box, in the Send Alerts Via list, select how you want to receive your alerts. If you want to receive alerts on Slack, see Integrate Slack with Oracle DataFox.
Select the types of alerts you want to receive and click Save Alert Preferences.
Now you start receiving the alerts you selected. You can update your preferences at any time. You can act on time-sensitive information and reach out to valuable prospects.