11Signals and Alerts

Overview of Company Signals

Signals work like a newsfeed of key milestones of a company. You can get daily updates of significant changes to companies that matter to you, such as awards, key personnel changes, events they're attending, and growth indicators. Then you can use this information to target the right companies at the right time, enrich interaction, and send personalized messages.

You can set up alerts to receive signals. For details, see Signal Alerts.

Signal Types

This table lists different signal types and their descriptions.

Signal Category Signal Type What Triggers This Signal
Growth Partnership or Joint Venture Two companies partner or enter a short-term business arrangement
Sales or User Growth The average sales or user volume for a companies increase
New Geography Companies move or expand into a new location such as state or country
New Products, Initiatives, or Strategy Companies unveil a new product or announce initiative to enter a market
New Patent or Regulatory Approval Companies receives government approval for a patent, registration, or license
Office Space Expansion Companies open a new office
Won a Major Customer Companies announce they have landed a principal customer
Financial Earnings, Stock Performance, or Dividends Companies release numbers on their performance
Made an Acquisition A company acquires another company
Debt Financing Companies receive a loan they have promised to repay
SEC and Regulatory Filings Companies file required legal paperwork
Invested in a Company Companies invest in another company
IPO or Public Offering Companies invest in IPO or file to IPO
Merger, Restructuring, or Ownership Change Companies undergo financial restructuring
Received Private Funding Companies raise money in exchange for equity
Was Acquired A company is acquired
People Executive Quote or Publication Companies’ executive has given a quote or has published an article
Headcount Growth Companies report headcount growth
Job Postings (this would be quite noisy) Companies post new available positions
Key Executive Hire or Promotion Companies hire or promote a new executive
Leadership Change Companies undergo management restructuring
Awards & Recognitions Award Received Companies receive an award
Included in Industry News Companies are mentioned positively by an industry analyst
Included in Industry Lists (INC 5,000) Companies are added to an industry-specific list
Events & Marketing Accelerator or Incubator Participation Companies participate in a program to make them grow faster
Exhibitor or Presenter at an Event Companies exhibit or present at an event
Conference or Event Sponsorship Companies sponsor a conference or an event
Conference or Event Attendee Companies attend a conference or an event
Marketing Activity Companies launch fresh marketing efforts or tactics
Video Presentation, Podcast, or Demo Companies plan demo of their product capabilities
Corporate Updates Purchased or Became a Customer Companies purchase a product or subscribe to a service
Outsourcing Companies subcontract to other companies or contractors
Real Estate Sale or Relocation Companies sell their office or move to a new location
Reorganization or Name Change Companies alter their corporate structure or change their name
Negative News Bankruptcy Companies file for bankruptcy
Industry or Competitive Companies’ competitors gain a unique advantage or the market downturns
Customer Dissatisfaction Companies’ customers voice their dissatisfaction online
Financial Challenges Companies report signs of financial instability
Executive or Key Person Departure Companies lose or fire an executive
Layoffs Companies terminate several employee contracts
Legal Issues Companies have experienced legal difficulties
Regulatory Issues Companies encounter problems with governing law
Security Challenges Companies report or are tied to security vulnerabilities
Turbulence Companies exhibit signs of irregular or ailing behavior

Signal Alerts

You can configure alerts to receive company signals from Oracle DataFox in your inbox or on Slack.

With alerts, you can reach out to your prospects on time. Let's look at an example. You're a sales rep and in the daily email digest that you receive, you learn about an acquisition made by your top prospect. You use this information along with other account intelligence to draft a timely and relevant email to your prospect's Sales VP. By monitoring a feed of your top prospects, you can have insider knowledge for ways to reach out to them.

Set Up Alerts for Company Signals

To set up company signals and edit the news alerts you receive from companies, you must use a static or a dynamic list.

It’s simple to manage signal alerts on a list or a dynamic list. You can set up alerts in the Signal Alert Preferences dialog box from the Lists page, from a specific list, or from the Manage Alerts page.

  1. Open the Signal Alert Preferences dialog box in one of these ways:
    1. On the Lists page, click the Get Alerts icon in the Actions column.

    2. After you open a list, click the Get Alerts icon.

    3. From the user menu, click Alerts. On the Manage Alerts page, click the Check Mark icon against a list from the Static Lists or Dynamic Lists tab.

  2. In the Signal Alert Preferences dialog box, in the Send Alerts Via list, select how you want to receive your alerts. If you want to receive alerts on Slack, see Integrate Slack with Oracle DataFox.

  3. Select the types of alerts you want to receive and click Save Alert Preferences.

Now you start receiving the alerts you selected. You can update your preferences at any time. You can act on time-sensitive information and reach out to valuable prospects.