Use Oracle DataFox with your Salesforce instance to enrich your accounts, leads, and contacts with actionable data. This section details how you can leverage Oracle DataFox within Salesforce.
Search for Salesforce Opportunities in Oracle DataFox
You can search and filter your lists using your Salesforce opportunity info. Your opportunity info can be helpful in understanding which companies might be more relevant due to past business opportunities or the last time an account went through your sales cycle.
To search and filter by opportunities, use the Add a Filter option and click Salesforce. Under Opportunities, there are options to filter by the number and amount of Salesforce for open opportunities, closed won opportunities, and closed lost opportunities, as shown in this screenshot.
Here's a short walkthrough video on building a search and then segmenting the companies with at least two closed lost opportunities.
When you segment them, the option appears as shown in this screenshot.
View Opportunity Info on Synced Company Profiles
If your team has enabled syncing Salesforce opportunities, you can see opportunity info on Oracle DataFox company profiles synced to Salesforce.
The opportunity info can give you more context on accounts with historical business opportunities.
To see opportunity info, navigate to the Oracle DataFox company profile and click the Salesforce Opportunities tab, as shown in this screenshot.
The opportunity info includes the opportunity name, opportunity owner, stage, amount, and close date.
Bulk Sync to Salesforce
As an intelligence platform, Oracle DataFox lets you transfer hundreds of selected companies to Salesforce. This allows users to create new accounts for their Salesforce instance.
Let’s see how to take advantage of this feature.
Sign in to your Oracle DataFox account.Note: To bulk-sync accounts, do so from a static or dynamic list.
This screenshot shows static and dynamic lists.
Use existing static or dynamic lists if the data is relevant to your organization. If not, create static or dynamic lists.
For details on creating static and dynamic lists, see these topics:
Review the selections before bulk syncing. Scroll through the filtered companies to make sure they are correct.
Click Sync to Salesforce.
You may receive a message to check for matching companies. Otherwise, your selected choices will sync to your Salesforce instance.
You can see these synchronizations by clicking Settings and then Salesforce.
The synchronization details show you the history of previous company syncs.
If you want to sync accounts instantly, see Instantly Sync Accounts to Salesforce for details.
Now, you understand how to bulk sync companies to your Salesforce instance for account profiling.
Get Signals for Salesforce Accounts in Your Email or Slack
Company signals improve your close rates when you target the right companies at the right time. You can use relevant news and events about your prospects to personalize your messages and get higher response rates.
Timely signals can shorten the sales cycle by helping you reach out to buyers when they’re actually in the market to buy. For an overview on Oracle DataFox signals, see Overview of Company Signals.
Signal Alerts on your Salesforce AccountsCreating dynamic lists allows you to create a list based on Salesforce accounts in your name. For an overview on dynamic lists, see Dynamic Lists Overview.
Set up your dynamic list for Salesforce accounts in your name using filters For an overview on using filters, see How You Prospect by Territory or Sourcing Criteria using Filters.
This screenshot shows the Salesforce Account Owner field.
Click Save Changes, and then click Create Dynamic List.
Select your alert frequency settings.
Select the types of alerts you want to receive and click Save Alert Preferences, as shown in this screenshot.
To manage these alerts, click your user name, and then click Alerts.
Click the Dynamic Lists tab.
You should now receive alerts based on your selected settings. You can adjust or turn off alerts at any time.
Leverage Salesforce Data to Prioritize and Create New Leads
Add Salesforce Columns to DataFox
Create a company search and apply relevant filters.
Once the search is created, click Customize Fields under the drop-down, as shown in this screenshot.
Use the search bar in Customize Fields dialog box to find Salesforce fields. Then click the + sign to expand the fields as shown in this screenshot.
You can adjust the order of the columns by clicking and dragging the fields into place. Click Close to return to the company search.
Find Companies with Most LeadsTo prioritize companies that have the most leads, click the SFDC Leads list and click Sort Descending, as shown in this screenshot.
Identify New ProspectsTo identify new prospects, filter the search to show companies with no leads.
To execute, select Add a Filter, then Salesforce. Expand the Salesforce Leads field, and select Show me only companies where my team have no leads. Click Apply. This screenshot shows the Salesforce Leads field expanded.
You can quickly populate contact information from Oracle DataFox into Salesforce for centralized prospecting. Click on a company, then select the contact info tab, and Check for Matching Companies.
The option to sync company to Salesforce or create a new account within Salesforce is also on the company profile page.
This is just an example of filtering capability available when the Salesforce and Oracle DataFox integration is complete.
Connect Your Oracle DataFox User to Your Salesforce Account
When your group's Salesforce integration package is installed, each end-user must complete these steps to activate the sync between Oracle DataFox and Salesforce:
See Salesforce Integration Package Overview to install Oracle DataFox for Salesforce.
Click your user name and then click Settings.
Click Salesforce under Integrations.
On the DataFox for Salesforce page, click Connect.
In this example screenshot, the connection to Salesforce is already made. But when you’re connecting for the first time, you see the Connect button.
With Salesforce integrated with Oracle DataFox, you now have access to additional features and outreach potential.
Target New Accounts
You can use Oracle DataFox's CRM intelligence to see insights on the accounts you already sold into and filter among the accounts in your name.
Find companies that are in your target market, but not yet in Salesforce. This is an easy way to find a new set of companies that fit your Ideal Customer Profile (ICP) or are worth targeting.
Sales reps are in search of TAM and they’re always looking for new quality opportunities. Oracle DataFox provides tools for you to find the TAM that’s not yet in your CRM.
Sign in to Oracle DataFox and filter a new company search by companies Not Yet Synced in Salesforce.Note: To do this, you must have your Oracle DataFox account integrated with Salesforce. Check with your Salesforce admin if you're unsure about this.
Now, you have all the companies that are not yet in your CRM and therefore new to Salesforce.
Narrow your target list. Filter these accounts with your target criteria. Here is a walkthrough of how you can filter accounts: Prioritize and Track Companies.
Label this list as Companies New to Salesforce. If you're a sales rep, then these are new accounts you can reach out to.
Now, you can save that list of prospects as an Oracle DataFox list, save that search to track it moving forward, sync those new accounts over to Salesforce, or search for signals or insights on them.
Use Oracle DataFox to Find Accounts You Own
As a sales rep, you can quickly identify all of the Salesforce accounts in your name. This expedites your search and generates valuable results.
Navigate to the Company Search page and find the Salesforce Account Owner field, as shown in this screenshot.
Locate your name in the Salesforce Account Owner list and select the check box.
If you save your search, you can return to the list of all of your named accounts at any time.
You can also incorporate custom information from Salesforce and create a list of these results. By clicking on the Add Filter button and scrolling down to the Salesforce section, you can pick from a variety of custom fields from your own Salesforce instance.
You can also use our advanced company filters or find out which of these companies possess recent key signals. See Use Signals to Find Prospects.
If you don't see this filter available, make sure you have the Oracle DataFox Salesforce integration installed with user synchronization. Check with your Salesforce admin or contact Oracle Support.
Sync Accounts from Oracle DataFox into Salesforce Instantly
This topic details how you can instantly sync your accounts from Oracle DataFox into Salesforce.
Search for Company Profiles in Oracle DataFoxYou can search for any company in Oracle DataFox. Click the company name to see its complete profile from any Oracle DataFox list or search report. This screenshot shows an example company profile.
This makes it easy to identify and ingest guaranteed new target accounts into Salesforce (with the knowledge that they will stay updated from now on).
You can now see firmographic data, linkage data, signals, contacts, job listings, and more. Since you already know this is a new prospect that you can claim, let’s assume you want to pursue it.
Check for Matching Automatically Prevents Duplicates
Click Check for Matching Companies to push all data over to Salesforce. When you click this button, Oracle DataFox double-checks that the company isn’t yet in Salesforce so that duplicates aren’t created.
Click Sync. A confirmation appears confirming that the accounts are synced over to Salesforce.
Bulk Sync Companies from DataFox to SalesforceYou can sync multiple accounts at once with a few clicks.
Navigate to your list of prospects. Sync multiple accounts at once by toggling multiple check boxes in the company table and selecting Sync to Salesforce, as shown in this screenshot.
Move from Any Oracle DataFox Profile to its Synced Counterpart in Salesforce
From within Oracle DataFox, on the company’s page, in the Salesforce Sync section, you see the text Synced to Account, and the company name is a clickable link.
When you click the company name, you are taken to the account profile in Salesforce.Now you know how to sync accounts from DataFox to Salesforce.
Create Alerts and Signals for Closed Won Opportunities
You can request alerts and signals for Closed Won Opportunities in Salesforce. This is a great way to stay in touch with your customers and identify opportunities for upselling.
While Oracle DataFox is unable to pull in Opportunity fields in Salesforce like Closed Won, you can create an Account field in Salesforce to indicate there's a Closed Won Opportunity and then bring that field into Oracle DataFox.
If you currently have a field in Salesforce stating whether or not an account is a current customer, you're already halfway there. See Setting Up Salesforce Account Fields Overview for details on setting up additional Salesforce account fields to get started.
If you don't currently have a field in Salesforce stating whether or not an Account is a customer, you can create a custom field using the steps detailed in this topic.
Create Custom Field for Customers
Sign into Salesforce and click Setup
Scroll down to the Account Custom Fields & Relationships section and click New to create a new custom field.
Select Picklist under Data Type, and then click Next.
Enter the details. This example shows three values: Active Customer, Attrited Customer, and Prospect, but you can type in whichever fields you use to differentiate your customers.When you're done, the field details should look like this screenshot:
On the Establish field-level security page, retain the default settings, as shown in this screenshot.
Retain default settings on the next page where you select page layouts. Click Save.
Now you have created your custom field. The next step is to create a workflow rule to ensure that the Account Status is correctly labeled every time an opportunity is marked as Closed Won.
Setup Workflow Rule
On the Setup page, click.
Click New Rule.
Define the object to which the workflow rule applies. In this case, let’s select Opportunity.
Name the rule Closed Won > Active Customer Flag for example. For the Evaluation Criteria, select created, and any time it's edited to subsequently meet criteria.
Create the Rule Criteria. Click Field and select Opportunity: Stage. Then, click Operator and select Equals. Lastly, click the Search icon next to the Value field to select your Closed Won stage. When you're done, the rule criteria should look like this screenshot.
Specify the Workflow Action. Click the Add Workflow Action list, and select New Field Update.
Enter the name. Select Account from the Field to Update list, and then select Account Status.
Select the A specific value option under Picklist Options and select the option you created to represent an Active Customer, as shown in this screenshot.
Click Save and then click Activate to make the rule go live in your Salesforce.
You can now set up additional Salesforce fields to receive alerts and signals for your Closed Won Opportunities the same way you would with your other Salesforce accounts.
Contact Oracle Support if you want a walkthrough of this process.
Enrich and Clean Your CRM
Use Oracle DataFox features to enhance your Salesforce accounts with company data to assist with territory carving and account prioritization.
Oracle DataFox Enrich for Lightning Data Exchange
DataFox Enrich allows you to enhance your Salesforce accounts with company data to assist with territory carving and account prioritization.
User BenefitsCompany data is embedded directly into your account view.
Oracle DataFox Enrich lets you embed artificial intelligence-sourced, human-audited company data directly into your account records which can improve the accuracy and efficacy of account scoring, territory planning, and outreach personalization. This screenshot shows the Account Smartling page with detailed company data.
New Prospect Flow from Discovery to Paying Customer
Search for the DataFox Enrich app in the App Store.
This is how the app looks in the App Store.
Go to the available listing.
The app is available on the Salesforce AppExchange at https://appexchange.salesforce.com/listingDetail?listingId=a0N3A00000Ecr3LUAR.
Click Get It Now.
Authenticate as a Salesforce user to Get the App / Data Integration Rule.
Select either to install in production or in sandbox.
Confirm the installation.
A confirmation email confirming that you installed the app is sent to you.
You now see your Account Data Integration Rule.
To perform the diagnostic, find and click Run. You receive an email notification that the assessment has completed.
You now have access to Run Match Diagnostic Assessment, as shown in this screenshot.
This screenshot shows the Data Integration Metrics page.
How You Configure Our App Live in Your Salesforce Account Records
You'll learn if you're approved by DataFox via LMA.
These screenshots show the difference in the data integration rule.
This screenshot shows how the data integration rule looks before the feature is turned on.
This screenshot shows the Edit Rule Settings button that’s visible after the feature is turned on.
Proceed to activation, as shown:
You can see the prompt as displayed in this screenshot.
Add Related Records to Embed Custom Object on Account
Navigate to page editor on Account Lightning App Builder - Account Record Page. Find Related Record.
Add the Related Record component and drag onto the page wherever you would like the Oracle DataFox data to show up.
Select the Related Record component that’s now on the page editor.
Select DataFox CustomObject as the Lookup field in the drop-down in the sidebar.
Click New update action to put a related record onto the page.
Click Update a record as the action type and name the action whatever you like.
Go back to the Account page editor in your previous tab.
Refresh the page.
Select your new update action, which should now be available in the sidebar on the DataFox CustomObject related record
Save the page.
Drag and Drop the Custom Object onto the Account View
Custom Object View in Salesforce
Overview of CRM Enrichment
Oracle DataFox algorithms and APIs match your CRM account records to Oracle DataFox company profiles. They help discover data inconsistencies or duplicate account records in your CRM. Enrich your CRM with Oracle DataFox firmographic information and growth signals on your top accounts.
For details on company signals, see Company Signals Overview.
If you have received your CRM Diagnostic report, see CRM Diagnostics Overview for more information on CRM diagnostics.
To build a rich data set of growth companies, Oracle DataFox ingests data from 50+ different data pipelines spanning millions of primary and secondary sources.
Oracle ensures that the company data is clean before displaying the data to Oracle DataFox company profiles.
Here's an overview of how the Oracle DataFox data business works from the perspective of how data flows through our platform.
So, why are we so passionate about anomaly detection? We need to separate correct from potentially incorrect data. Consequently, we built a series of algorithms to detect each type of error (and even flag anomalies that may or may not be problems). For the data science enthusiasts, we skew towards high precision, even at the expense of recall.
Once it passes all tests, we THEN match the data to our company records and ingest it.
Over time, we heard from our customers YOU have the same challenge that we have: dirty, unreliable data coming into your database.
Realizing we could apply our internal tools to your CRM, we have productized our internal anomaly detection tools to clean, match, and enrich your CRM.
CRM Clean and Enrich Diagnostics
This article is a detailed deep dive into the CRM Clean and Enrich process, what each of the diagnostic categories means, and how they can be resolved.
For an introductory overview of this process, see CRM Overview.
Example of a Diagnostic Chart
This screenshot shows a sample client CRM diagnosis where Oracle DataFox matched CRM records to Oracle DataFox company profiles.
Before matching and enriching anything, Oracle DataFox rigorously tests each record for errors. See Overview of CRM Enrichment to know why it is important to detect anomalies.
There are two types of anomalous categories.
Irregular: Something was potentially wrong with the record.
Duplicate: Two or more records appear to belong to the same company.
If no anomaly is detected, it means that the company is verified. The company record passed all tests, and no anomalies or duplicates were found.
Anomalous Category: Irregular
This table lists all the anomalous category irregular issues along with descriptions, examples, and actions.
|Irregular: Missing URL||The Account submitted did not have a URL associated with it.|
|Irregular: Invalid name||The Account name submitted was unintelligible.||##@@$$$%%%||You can either ignore these cases (and these accounts are not matched), or amend the name and re-submit for matching.|
|Irregular: Mismatched Query Data||We detect any cases where the Account name points to one company and the URL points to another. Often, these cases are just fine, but we flag them to let you decide how to handle them||
||To avoid making errors, we do not match just on Name or URL because the Name and URL may match to different companies. On one hand, many records are fine as the Company Name and URL are just very different from that particular company. On the other hand, many records are not fine as the Name-URL mismatch is an actual problem. Because Oracle DataFox always errs on the side of avoiding incorrect matches, we do not just "guess" at whether the Name or URL is more reliable.
You can either ignore these cases (and these accounts are not matched), or spot check the results and choose whether Oracle DataFox should match to the Name or URL.
|Irregular: Email||Flag URLs that look like email addresses to prevent the false matching of companies like Google, Yahoo or any other major email domain provider.||
||You can either ignore these cases (and these accounts are not matched), or amend the URL and re-submit for matching.|
|Irregular: Parked Domain||Our matching algorithm visits every URL and detects if a URL redirects to a Parked Domain (for example, GoDaddy.com, HugeDomains.com, etc.).||
||Identifying parked domains can also indicate if a company has gone out of business or changed its URL domain.
You can resolve parked domains by:
|Irregular: Vanity URL||Some organizations do not have their own URL, but rather maintain a profile on another company directory (e.g. Facebook, Wikipedia, Etsy, AngelList, or Crunchbase). We categorize these records as 'Vanity URLs'.||
Vanity URLs can indicate a company is small or has a minimal web presence.
|Spot check the results. In some cases, the Vanity URL can be replaced by the actual company website URL. In other cases, it's an obscure company without its own website.|
|Irregular: Invalid URL||Your Account URL does not direct to a company website. The URL is either corrupt, formatted incorrectly, missing a character, or not a website at all.||
||You can either skip the records or find correct URLs and then re-submit to Oracle DataFox for matching.|
|Irregular: Shortened URL||Sometimes, company records contain a URL shortcut, rather than the company's actual URL.||
||You can either ignore these records or find the corrected URL and then submit to Oracle DataFox for matching.|
Anomalous Category: Duplicate
Duplicate: Name Duplicate
Description: Two or more different account records share the same or similar name.
There are 3 different cases of Name Duplicates can occur.
Case 1 The Name Duplicates are actually duplicates records for the same company.
Three records all named "Walmart".
Action: You can choose to link or merge the records in your CRM.
Case 2 The Name Duplicates are actually different companies, but just happen to have the same name.
There are multiple companies named "Insight Software".
Action: Ignore. There's nothing actually wrong.
Case 3 The Name Duplicates have fake, dummy, or placeholder names.
Multiple records are named "XYZ", "No Name", "NewCo", or "Test".
Action: Find the correct names or flag the records as dubious.
Duplicate: Redirected URL Duplicate
Description: Our matching algorithm visits each URL to detect if a given website redirects to (1) to a unique URL or (2) the same URL for another Account record.
Example: Two Account records with very different looking URLs redirect to the same page:
aamyers.com >> allanmeyers.com
americaninfrastructure.com >> allanmeyers.com
Action: You can either (1) update the URLs to the correct company website(s), (2) merge the duplicate records (3) link them to each other if the Accounts are related to each other (e.g. subsidiaries, divisions, or acquisitions).
Duplicate: Post-Match Duplicate
Description: Some account records are duplicates even if the Account names and URLs appear to be different. This can occur because the same company can have multiple names and URLs.
Oracle DataFox is able to detect these Post-Match Duplicates because Oracle DataFox company profiles store all names and domains owned by the company. In the below example, our system knows hotwater.com and aosmith.com are owned by AO Smith, and AO Smith Water Products Company is a division of AO Smith, so these two records are Post-Match Duplicates.
Action: You can choose to link or merge the records in your CRM.
Duplicate: URL Duplicate
Description: Two or more Account records have the same URL domains.
Action: You can choose to link or merge the records in your CRM.
Duplicate: Name and URL Duplicate
Description: Two different account records share the same Name and URL.
Action: You can merge or link the two account records together.
No Anomalies Detected: Verified
All Accounts marked as Verified have passed all of the above tests and are potential matches to DataFox company profiles.
Description: Your records matched to an Oracle DataFox record with high confidence.
Action: No action necessary. Your record is ready to be enriched with Oracle DataFox info.
Verified: Human Matching
Description: While your record passed all of our anomaly tests, it did not match to a Oracle DataFox company profile with high confidence.
This means either the account record details point to more than one Oracle DataFox company profile or Oracle DataFox needs to create a new company profile.
Because we take every precaution to only deliver high confidence matches, we have our human analysts assess and match each of these records. We can also provide new company profiles for missing records.
Action: No immediate action necessary. We will follow up with you after our analysts have assessed and matched these records.
Verified: Already Matched
Description: For many clients, we match and re-match Accounts multiple times over the customer lifecycle. Any Account records labeled 'Already Matched' indicate the record was matched during a prior matching process.
Action: No action necessary.
How to Export Salesforce Accounts for Oracle DataFox Import
Salesforce allows you to export different account details and important date nodes. Let’s look at how you can do this.
Navigate to the Reports tab and click New Report.
Expand the Accounts and Contacts folder and select Accounts. Then, click Create.
Set these filters:
- Show = All Accounts
- Date Field = Date Created
- Range = All time
This screenshot shows the filters.
- Add these fields to the report, as shown in the screenshot:
Note: The selected field names may be different per preference.
- Account Name
- Account ID
Click Run Report.
To export the report to an excel file (.xls), click Export Details.
Now you know how to export valuable Salesforce data.
Salesforce Account and Lead Matching Logic
Oracle DataFox helps you maintain a clean CRM by matching your records in Salesforce with the Oracle DataFox database. The integrity of this data is maintained by more than hundred human analysts who verify millions of AI-sourced business insights. This topic explains the matching logic in this article to provide details about the process.
Here is the process for matching accounts and leads:
New accounts: Oracle DataFox uses a waterfall approach which attempts to match both account names and websites. If the account name cannot be matched, then only the website is matched. Or, if the website cannot be matched, then only the account name is matched.
New leads: Lead email address domains are used to match leads for a company profile. If the domain can’t be matched or is a generic domain (such as gmail.com), Oracle DataFox attempts to match using the Company field on a lead object.
Sync Custom Information to Salesforce
This section provides details on syncing a list name into Salesforce and building technographic campaigns using Salesforce Reports.
Sync a List Name into Salesforce
Oracle DataFox is a robust database that allows you to target best-fit accounts. You can tag all the companies matching specific criteria in Salesforce to run Account-Based Marketing (ABM) campaigns or present sales reps with actionable tags like technologies their prospects are using. See Sales Operations Example Overview.
Sync Any List Name to Salesforce
There are two ways to push a list name from Oracle DataFox to Salesforce. First, you can navigate to the list tab to see all available lists and click the bidirectional arrow under Actions.
Second, you can sync the list by clicking the bidirectional arrow after you select a list, as shown in this screenshot.
After you select the arrow, you have the option to Sync List Name to Salesforce.
Resync List Names to Salesforce Immediately
If you want to resync the list name over immediately to Salesforce, navigate to.
Under Salesforce Sync History, you have the option to select your preferred list(s) to resync them, pushing them to Salesforce.
Build Technographic Campaigns with Salesforce Reports
While you can create any list in Oracle DataFox and sync its name over to Salesforce, it helps to walk through a specific example.
Let’s say you want to run a campaign to target all accounts using a certain technology. You can build a list from it in Oracle DataFox, and then push it to your team in Salesforce.
This is an ideal strategy if you partner well with companies using Marketo. You can create a search in Oracle DataFox for companies using Marketo, save the search as a Dynamic List, and push the list name to Salesforce to for your reps. Let’s see the Marketo example to understand how to push names.
Sign in to your Oracle DataFox instance, and navigate to the Companies tab.
Select Add a Filter. Again, we want to add the Market Technographic and HG Data Technographic filter.Note: Oracle DataFox has technographic information from multiple sources, so you would want to apply your technographic in both filters.
This screenshot shows the technographics filter.
After the filters are applied, create a Dynamic List and give it a list name related to the search (for example, Marketo).Note: List names should be clear and short as they are transferred to Salesforce verbatim.
This screenshot shows the Create Dynamic List page.
Turn on List Name Syncing as shown in this screenshot. Turning the option on will push over your list to Salesforce,
Now, on any account in Salesforce that is on your synced list, you can see the name of that list from within Salesforce, as seen in this screenshot.
Then, your reps can see the list name on an account record in Salesforce or run a report to get a list of all the companies with that name. To run a report, see Sync a List Name into Salesforce for details.
If you don't see these options, check with your Oracle DataFox administrator for proper configuration. For details, see Sync List Names in Salesforce.
Salesforce Frequently Asked Questions
What is the difference between Enrichment and Sync?Enriching your leads and accounts can be done effectively by syncing all your accounts/ contacts from Oracle DataFox into your CRM (Salesforce).
Please note that the syncing can only be done when you have connected your Oracle DataFox account to Salesforce. You can sync one or multiple accounts, and it can be done in an instant. Just a few clicks here and there.
To better enrich your leads and accounts, you get 40+ verified company data points on contacts, leads, and accounts on your database. You can get a comprehensive CRM diagnostic report that can help you compare your data against the system’s completely-clean, proprietary data.