Analyzing Trade Promotions

Use the Analysis dashboards for a high level visual summary of key data such as the overall plan by volume or revenue, promoted versus non promoted revenue and volume, key accounts, and profit and loss.

Analyze your promotions and make decisions about how to fill the gap between the target and the baseline.

To analyze promotions:

1. From the Home page, click Key Account Planning , and then click Analysis .

2. Click the tabs to review different data and analyses:
   • Overview - Volume and Overview - Revenue—Review the promoted volume and non promoted volume
   • Key Account Summary
   • Actuals
   • Contract Costs