What is Engagement Engine?

Oracle Engagement Engine enables you to unify rule definition and management into one scalable and responsive solution. Its point-and-click-interface allows for higher business agility to respond faster to changing customer journeys and makes these web journeys more engaging and personalized.

The primary tools of Engagement Engine are the Oracle Engagement Engine Rules Editor (Rules Editor) and the Oracle Engagement Engine Runtime. The main goal of the Rules Editor is to simplify the process of designing, testing, deploying, optimizing and measuring the impact of using rules to assist your business solution. The runtime is used when you publish your rules from the Rules Editor.

You use the application to create, edit and delete rules, and deploy rules to sites. In addition to enabling rule definition, you use the application to manage a multi-site environment. A site is a means of organizing rules with a common context. Engagement Engine enables you to create and edit an unlimited number of sites.

A multi-site environment has a number of uses:

• Use it to deploy rules to internal sites for testing and analysis before they are deployed on any public-facing environment.
• Use it to distinguish between public-facing sites depending on specified criteria. In other words, you can define different sites for different product ranges, or for different geographical locations.

If your Engagement Engine account has not been provisioned, you can request a new account by logging a service request with Oracle Support.