Communication Campaign Metrics

You can view metrics about a communication campaign that measure message success in terms of messages that are opened and links that are clicked.

When a communication campaign is active and the first campaign email is sent, you can view email metrics on the Overview tab of the campaign for each email created and scheduled.

If the campaign purpose is General, the following metrics are provided:

• Number of opened emails and opened rate
• Number of clicked emails and clicked rate

If the campaign purpose is Get Response, the following metrics are provided:

• All the metrics of the General campaign
• Response summary title
• Number of clicks for each of the responses and total responses

When you work in a test environment, it's recommended to manually run the Track Campaign Email Delivery scheduled process. In a production environment, you need to set a schedule to run the scheduled process.