Define a Tier Class and Tiers for Programs

While creating a new program, the loyalty manager defines the tier class and tiers for the program:

• Tier Class. A tier category for business or program purposes. The loyalty manager can edit the default tier class that's created when defining a new loyalty program. This release doesn't support creating additional tier classes for a program.

• Tiers. Point levels in a loyalty program that members earn the right to join, such as Gold Member or Platinum Member, based on how much they purchase. Members get rewards for being in higher tiers, so tiers are an important incentive in loyalty programs.

You can optionally associate a membership card type with a tier, which generates membership cards automatically whenever:

• A member enrolls in a loyalty program

• At tier changes, including upgrades, requalification, and downgrades

You can also generate membership cards manually.

CAUTION: Don't change the name of a tier class after you have activated it.

To edit the default tier class:

1. Open the loyalty program, and click the Tier Management icon.

2. You can edit the Tier Class Name, Primary Tier, Qualifying Point Type, and Tier Assessment Model.

3. You can activate the tier class.

For details about tier assessment model types and attributes, see the Types of Tier Assessment Models topic.

To define tiers:

1. Open the loyalty program, and click the Tier Management icon.

2. Click the Add button to add a new Tier, and complete the necessary fields.

   You can set the default tier option for one of these tiers, making it the default tier that customers are automatically associated with then they become members of this loyalty program.