Overview of Oracle Loyalty Programs

Loyalty programs create opportunities to engage, delight, and reward customers. You can foster long-term customer loyalty as part of an overall business marketing strategy. To set up loyalty programs, you must be either a Loyalty Program Administrator or a Loyalty Program Manager.

Oracle Loyalty offers an enterprise class, comprehensive, cross-channel solution for managing the complete loyalty program lifecycle. Oracle Loyalty helps attract new customers, retain high-value customers, and move others into the high-value segment using promotion incentives. These incentives can increase how often customers visit, motivate customers to spend more, both in-store and online, and create influential brand advocates.

You can define and implement one or more loyalty programs, or reward strategies, as needed to represent an organization, line of business, brand, or customer segment. You can track, reward, and recognize customer behavior, including repeat purchases of products, referrals, social activities, and business with loyalty program partners. You can leverage business partnerships as an integral part of loyalty programs and promotions.

Loyalty programs and promotions give members points as rewards for their purchases or for other behavior, such as:

• Airlines' frequent-flyer programs that give members bonus miles or discounts on hotel stays or car rentals

• Hotels' frequent guest programs

• Retailers' club programs that reward all purchases, or purchases of a particular manufacturer's products

• Cruise lines' and railways' frequent traveler programs

• Telecommunications firms' loyalty programs

• Coalition loyalty programs

You define the products and services for redemption, along with the redemption value in points. Tiers create incentives to earn products and services, including those from redemption partners.

Members can enroll into a program using the customer application. Loyalty administrators can also enroll members individually or in a group. Members can also refer friends and family, where you set up a reward for the new enrollments and referrals.

Other types of promotions give members extra rewards for specific behavior, for example:

• A promotion can give members bonus points for purchasing a specific product during a specific month.

• A program can include promotions that grant a set number of points for completing a purchase, additional points for being part of a high-level tier, and more points after buying three items.

All key loyalty program, membership, and transaction functionality is also available using REST APIs for a consistent customer experience across multiple channels.