Partners

Partners are other companies that work with the host company that runs the loyalty program. For example, an airline's loyalty program might allow members to earn frequent-flyer points by doing business with partners that are hotels, car rental companies, financial institutions, and retailers.

The host company usually has an agreement with the partner. Under this agreement, the host company can charge the partner fees for various transactions and services that a partner requests for a given loyalty program. Fees include monetary fees and points.

You can create a new partner or select an existing partner and associate it with the loyalty program.

You can also use partner billing to track points assigned to each program member by partner transactions. For more information, see the Partner Billing topic.