Bonuses

Loyalty programs can give members bonuses, which give extra points to encourage certain behavior.

Bonus Types

There are two types of Oracle Loyalty bonuses:

• Enrollment bonus. Given to a member on enrolling in a loyalty program. A member can get an enrollment bonus only once.

• Referral bonus. Given to a member who refers a new individual who becomes a member of the program. A member can get multiple referral bonus by referring many individuals to the program.

To give members these bonuses, you must select the Enable Enrollment Bonus and Enable Referral Bonus check boxes in the Program record. However, these check boxes just enable the bonuses, and you must also create promotions to award the bonuses.