Loyalty - Membership Trend Real Time

Description

Use this subject area to analyze and report on all membership trends.

This subject area provides an overview of various membership trend facts such as members that have become inactive in a period, member churn rate, member growth rate, and so on, in real time.

Loyalty marketing managers and program managers can also filter these trend facts using various dimensions such as Program, Tier, and Calendar attributes.

Business Questions

This subject area can answer the following business questions:

• What is the membership growth rate since the start of the program?

Job Roles

The following job roles secure access to this subject area:

• Loyalty Marketing Manager

• Loyalty Program Administrator

Duty Roles

The following duty roles secure access to this subject area:

• Loyalty Administrative Transaction Analysis Duty

• Loyalty Managerial Transaction Analysis Duty

Primary Navigation

Navigator > Loyalty > Loyalty Members

Time Reporting

This subject area supports membership trend over time.

Time dimension is linked to Member Status Start and End Date.

Transactional Grain

This subject area returns data at the grain of Membership metrics aggregated by Time, Program, and Loyalty Tier.

Special Considerations

None.