Loyalty - Members Real Time

Description

Use this subject area to analyze and report on the distribution of members by status, member primary points, and total liability.

This subject area provides an overview of various facts, such as the number of active, inactive, and canceled members, primary points, total liability, and so on, in real time. Loyalty marketing managers and program managers can also filter these facts using various dimensions such as Contact, Member, Program, Tier, Transaction Date, Member Status, and so on.

Business Questions

This subject area can answer the following business questions:

• How are members distributed among the program tiers?

• What is the total liability of the loyalty program?

• How many active members are in the loyalty program?

• What member names belong to each member type?

• How many canceled members are in the loyalty program?

• Which members were added through referrals?

Job Roles

The following job roles secure access to this subject area:

• Loyalty Marketing Manager

• Loyalty Program Administrator

Duty Roles

The following duty roles secure access to this subject area:

• Loyalty Administrative Transaction Analysis Duty

• Loyalty Managerial Transaction Analysis Duty

Primary Navigation

Navigator > Loyalty > Loyalty Members

Time Reporting

This subject area does not support historical reporting. It captures the members' latest status and information, as of the last transaction.

Time dimension is linked to Member Last Transaction Date.

Transactional Grain

This subject area returns data at the grain of Member.

Special Considerations

None.