Adding bonus point campaigns

A Bonus point campaign allows you to reward extra points for performed activities.

To add a bonus point campaign:

1. In Control Center, navigate to Activities > Bonus Points.
2. Click Add Bonus Points Campaign.

3. Configure the details for your bonus point campaign:

   • Details
     • Name: Specify a name for your bonus point campaign.
   • Eligible Activities: Choose whether this campaign is relevant to Standard Activities or Purchase Activities.
     • Standard Activities: You can apply the campaign to all standard activities, or choose specific standard activities.
       • All Activities: Allows you to award bonus points when any activities are completed.
       • Any of these Activities: Allows you to award bonus points only when the specified activities are completed.
     • Purchase Activities: You can choose from the following purchase activity types:
       • Purchase of a specific item: Allows you to award bonus points based on the purchase of specific items from your product catalog. You can also or upload a CSV of SKUs if your product catalog is not yet populated.
       • Purchase at specific time: Allows you to award bonus points based on purchases on specific days of the week or time of day.
       • Purchase through specific channel: Allows you to award bonus points based on purchases made through one or more specified channels. You can also Limit to certain IDs only. You can limit the campaign to certain store ids. For example, if you chose ‘in-store’ as the channel, you could funnel it down further to only include purchases made at a particular store. To do so, you’d upload a list of eligible store ids (assuming store IDs are being sent in purchase API)
   • Eligible Members: You can award bonus points to all members or a specific segment. Learn more about segments.
     • All members: Award bonus points to all members.
     • Segment: Award bonus points to a specific segment.
   • Bonus: You can award bonus points either by multiplier or a point gift.

     • Multiplier of: Awards bonus points by applying a multiplier to the eligible points. For example, you may want to apply a 2x multiplier to offer double the points for this campaign.

       Tip: Be very careful when offering point multipliers as points awarded can add up very fast.
       

     • Point gift of: Awards a static number of points.
   • Duration: Allows you to specify the duration in which this bonus campaign will be active.
     • Enable this campaign?: Select this option to activate your campaign. If this option is not enabled, the campaign will not be active regardless of the start and end times specified. Also, even if the campaign run date has passed, it will not automatically disable. This is because clients may send in purchases that qualify for bonus campaign after the end date (ie via batch file) so we will award retroactively
     • Start Date / Start Time: Specify the start date and time for this bonus point campaign.
     • Set End Date?: Enable this option if you would like to automatically end the campaign at the specified End Date and End Time.
4. Click Preview to review the details of your new campaign.
5. Click Create Campaign.

Learn more

Bonus points