Segmentation

CrowdTwist's segmentation capabilities allow you to create unique audiences and serve them relevant activities and rewards.

Note: You are allowed a maximum of 10 real-time segments. Only active (enabled) segments count against the limit. Contact your account representative to purchase additional segments.

With CrowdTwist, you have the following options for creating segments:

  • Segment Builder: Create your own segments based on out-of-the-box criteria. Depending on the criteria selected, these segments may refresh in real-time. Learn more about creating segments using the segment builder.

  • Custom Segments: Contact your CrowdTwist account representative to create custom segments based on use-cases that are relevant to your program and can’t be built leveraging the segment builder.

  • File-based segments: Create your own client defined segments by uploading a list of CrowdTwist member IDs to the SFTP server. Learn more about creating client-defined segments.

After creation, segments are included across the Control Center wherever segmentation is applicable (example: activities, rewards, bonus points, automatic rewards, and so on.).

Learn more

Getting started with segmentation