Develop an app

The Oracle Eloqua app developer framework provides 6 service types that you can develop to extend Eloqua's functionality. Some services create steps that a marketer can add to the campaign canvas, or to an email or landing page, another service type enables marketers to launch third-party applications directly from within Eloqua's UI, while another yet creates a web hook that calls out to a third-party service when a marketer performs an action within Eloqua.

These services make it easy for developers to extend Eloqua's capabilities, providing new opportunities for marketers to harness both Eloqua data and external services to better serve their goals.

Before you start developing Oracle Eloqua app services, familiarize yourself with the instantiation-execution model, which actions, decisions, feeders, and content follow. Then, you can read the development guides:

• Develop an action service
• Develop a decision service
• Develop a feeder service
• Develop a content service
• Develop a firehose service
• Develop a menu service