Email Delivery Settings
Important: Oracle Guided Campaigns is only available if you have purchased licenses. For Standard and Enterprise Eloqua trims, you are entitled to 5 and 10 free licenses respectively. If you require additional licenses, or are on Eloqua Basic, please contact your account representative for more information.
When sending out emails using Oracle Guided Campaigns, you may wish to configure some of the advanced settings to alter your email's send schedule or behavior.
If your campaign has multiple emails, these configurations will be applied to all emails in your campaign.
Sending options
You have a few options that can be configured:
- Break Into Smaller Batches
- Allow email to be sent to past recipients
- Include List unsubscribe header (checked by default)
If your audience is large, you can spread your send over a longer period.
This may be useful if you wish to control the outbound flow of your emails.
By default Eloqua does not send the exact same email to the exact same contact more than once. This is in place to prevent accidental spamming or repeat sending of emails.
You can chose to override this behavior if required.
Some email clients rely on the use of an unsubscribe link in the header of your email to facilitate unsubscribes.
If you wish to include this automatically, you can do so here.
Omitting this unsubscribe link may affect your deliverability with some email providers.
Scheduling options
Scheduling options allows you to control the precise days/hours that your email is able to be sent out on.
If your contacts enter your email step during times that you have not selected, they will be held back until a permitted email schedule time is reached.
Timezone: Email scheduling is handled in the configured timezone of your campaign. This can be changed in the campaign's properties.
Send Time Optimization
Guided Campaigns now allows you to utilize Oracle Eloqua's Send Time Optimization feature.
To Activate Send Time Optimization:
- Select Enable Send Time Optimization from the scheduling mode drop down.
- In the Optimization drop down, choose your optimization method.
- Optimize by time of day
- Optimize by time of day and Day of the week
Send out your email at the time your contacts are identified as most engaged, on the next available day.
Send out your email at the time your contacts are identified as most engaged, only on the days where they are seen to be active.
Oracle Guided Campaigns Tactics