Choosing the winning email of an A/B testing campaign

If you did not choose to automatically send the wining email, you can manually choose the winner. This will allow you to view a final report about the performance of the winning email.

Note: You can manually select the winning email at any time - even when the campaign is still running. After manually selecting a winner, Oracle Eloqua sends out the winning email to the remaining segment if the campaign was configured to do so.

To select the winning email:

  1. Navigate to Orchestration An image of the Orchestration icon., then click Campaigns.
  2. Open the A/B testing campaign.
  3. Choose the winner:
    • In the classic UI, click Select Winner. Choose the winning email and then click End Test.

      An image of an AB test highlighting the Select Winner button

    • In the Redwood UI, choose the winning email and then choose Select Winner.

 

Learn more

A/B testing campaigns

Campaign reporting and metrics