Choosing the winning email of an A/B testing campaign

If you did not choose to automatically send the wining email, you can manually choose the winner. This will allow you to view a final report about the performance of the winning email.

Note: You can manually select the winning email at any time - even when the campaign is still running. After manually selecting a winner, Oracle Eloqua sends out the winning email to the remaining segment.

To select the winning email:

  1. Navigate to Orchestration An image of the Orchestration icon., then click Campaigns.
  2. Open the A/B testing campaign.
  3. Click Select Winner at the bottom of the window.

    An image of an AB test highlighting the Select Winner button

  4. Choose the winning email and then click End Test.

Learn more

A/B testing campaigns

Campaign reporting and metrics