Welcome campaign checklist
Before we start to create our first campaign, let's have a look at the elements that we'll include in the campaign.
You'll walk through creating some of these elements by following our tutorials!
| Asset | Type | Description |
|---|---|---|
| New Subscribers | Segment | A segment that includes new contacts. |
| Welcome Offer | An email to welcome our new subscribers and offer them a limited time download. | |
| Offer landing page | Landing Page | A landing page to provide more details on the download offer and to host a form to get the download. |
| Offer form | Form | The form used to gather some additional information about the content and to sign up for the download. |
| Offer auto responder | If a contact submits the offer form, this autoresponder sends them the download link. | |
| Reminder email | A reminder email for those campaign members that haven't signed up for our offer. We will not be creating this email, but will show you how to set up the email in the campaign. | |
| News and upcoming events email | An email sent to the new subscribers whether they've signed up for the download or not. | |
| Monthly Newsletter Campaign | Campaign | A separate campaign for those who have signed up for our exclusive webinar. We will not be creating this campaign, but will show you how to move campaign members to other campaigns. |