Creating the welcome campaign
Campaigns enable you to create dynamic, personalized, and unique journeys for your customers or prospects.
As we described earlier, we will create a simple welcome campaign for our new subscribers. We assume that a prospect has subscribed to our mailing list, and we are offering them a limited time trial software download. If they don’t download, they will be added to our monthly newsletter.
In this tutorial, we'll show you how to create your first multi-step campaign.
At the end of this tutorial, your campaign will look like this:
What you'll learn
In this tutorial, we'll introduce you to the campaign canvas and show you how to:
- Create a multi-step campaign
- Add elements to the campaign canvas and connect them into a campaign flow
- Rename the elements of the campaign
- Configure your campaign settings
What you'll need
To complete this tutorial you'll need to:
- Review the overview
- Have access to the Campaign Canvas