Email Analysis Overview report

Overview

This report shows the performance of emails sent within the specified time frame. You can use this report to view how much an email was sent, what the bounceback rate was, the number of times the email was opened and clicked, and more. Since you can include multiple emails in the report, you can use this report to compare the performance of emails.

  • Folder location: Catalog/Shared Folders/Email
  • Subject area: Email Analysis by Send Date
  • Questions this report helps you answer: How has an email been performing? What is the click-through rate? What is the conversion rate? What is the bounce rate?
  • Related reports:

Tip: If you’re looking for a more visual report showing aggregated email performance by email groups, have a look at the Email Analysis dashboard.

Good to know

  • When you run this report, you specify the time frame during which an email was sent. The performance metrics included in the report are not limited to that same time frame. The metrics reflect the activity that happened as a result of the email being sent. For example, you want to report on the performance of emails sent last month. If a contact opened the email yesterday and followed a link, the report you run for last month will reflect that activity from yesterday.
  • Unless otherwise noted, forwarded messages count toward the metrics in this report. For example, if a campaign member or email recipient forwarded an email, and the recipient clicked a link, the recipient's clickthrough would count towards the clickthrough metrics in this report.
  • All unique metrics, such as unique opens or unique clickthroughs, are calculated on a per contact basis. This means that if a contact opens or clicks through an email multiple times, the unique total sum will only count each metric once per contact.

Sample report

An image of the Email Analysis Overview report

Report prompts

Prompt Description
Email Send Date Show emails sent within this date range.
Select Emails to Display Optionally, include only these selected emails.
Select Users to See Emails Only Created by Them Optionally, show only emails created by these users.

For emails sent using Engage, this is the user that created the email template. This is not the sales person who sent the email.

Report metrics

Metric Description Drill to
Total Sends The total emails sent. Total Sends, Opens and Clickthroughs by Contact
Total Delivered

The total emails delivered. (Total Sends - Total Bouncebacks)

Note: A sent email is considered unless the receiving ISP reports a bounceback. Because there can be delays in the ISP sending that bounceback report, the total delivered emails may change over time.

Total Delivered by Contact
Total Hard Bouncebacks The total emails that returned a hard bounceback. A hard bounce is an email that permanently could not be delivered. Total Hard Bouncebacks by Contact
Hard Bounceback Rate The total hard bouncebacks divided by the total number of emails sent. (Total Hard Bouncebacks / Total Sends) -
Total Soft Bouncebacks

The total emails that returned a soft bounceback. A soft bounce is an email that temporarily could not be delivered.


A soft bounce is an email that temporarily could not be delivered. This could mean that the email address is valid, but the recipient's inbox was full, the mail server was unavailable, or the email message was too large. These bounces may still be delivered at another time.

Total Soft Bouncebacks by Contact
Soft Bounceback Rate The total soft bouncebacks divided by the total number of emails sent. (Total Soft Bouncebacks / Total Sends) -
Total Bouncebacks The total emails that returned a bounceback (hard or soft). Total Bouncebacks by Contact
Bounceback Rate The total bouncebacks (hard and soft) divided by the total emails sent. (Total Bouncebacks / Total Sends) -
Total Opens

The total opens by email recipients (original recipients or email forwards). An open is counted every time the email is opened.

Total Sends, Opens and Clickthroughs by Contact
Open Rate The total opens divided by the total number of times an email was delivered. (Total Opens / Total Delivered) -
Unique Opens The total recipients (original recipients or email forwards) that opened an email at least once. One open is counted for each recipient that opened the email. -
Unique Open Rate The unique opens divided by the total number of times an email was delivered. (Unique Opens / Total Delivered) -
Total Clickthroughs The total clickthroughs. This includes multiple clicks by the same recipient. System Action links are not tracked. Total Sends, Opens and Clickthroughs by Contact
Clickthrough Rate The total clickthroughs divided by the total number of times an email was delivered. (Total Clickthroughs / Total Delivered) -
Unique Clickthroughs

The total recipients (original recipients or email forwards) that clicked at least one tracked link in an email. One clickthrough is counted for each recipient that clicked a link in the email.

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Unique Clickthrough Rate The unique clickthroughs divided by the total number of emails delivered. (Unique Clickthroughs / Total Delivered) -
Existing Visitor Clickthrough Total email clickthroughs by returning visitors. A returning visitor has an existing Oracle Eloqua cookie. The cookie is unique to the browser and device. Existing Visitor Clickthroughs by Contact
New Visitor Clickthrough Total email clickthroughs by new visitors. An new visitor does not have an Oracle Eloqua cookie. The cookie is unique to the browser and device. -
Click-to-Open Rate The unique clickthroughs by the original recipient divided by the unique opens by the original recipient. This metric calculation ignores possible forwards. (Clicked Sends / Opened Sends)
Clicked sends: The first clickthrough by the original recipient. This metric ignores possible forwards.
Opened sends: The number of first opens for the emails that were sent. This metric ignores possible forwards.
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Total Possible Forwards The total number of times that the email was forwarded. This includes all the times that an email was forwarded, including multiple forwards by the same recipient. Possible Email Forwards by Contact
Possible Forward Rate The total possible forwarders divided by the total number of times an email was delivered. (Total Possible Forwarders / Total Delivered) -
Total Possible Forwarders The number of original recipients that forwarded the email at least once. Possible Forwarders by Contact
Total Unsubscribes by Email

The total email recipients that unsubscribed (globally or spam unsubscribed).

Total Unsubscribes by Contact
Unsubscribe Rate The total unsubscribes divided by the total emails delivered. (Total Unsubscribes by Email / Total Delivered) -
Total Form Submissions from Email The total form submissions that can be attributed back to the email sent. Total Form Submissions from Email by Contacts
Form Conversion Rate from Email The total form submissions that can be attributed back to the email sent divided by the total emails delivered. (Total Form Submissions from Email / Total Delivered) -
Unique Form Submissions from Email

The total unique form submissions that can be attributed back to the email sent.

This does not count all the times that the same recipient submitted a form.

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Learn more

Email Analysis dashboard

Email Analysis Overview by Segment report

Email Clickthrough Link Breakdown report

Sales Email Overview report

Common reports