Website Overview report
Overview
This report shows information about web page visits for a selected date range.
- Folder location: Catalog/Shared Folders/Website
- Subject area: Webpage Activity
- Questions this report helps you answer: Which web pages are performing the best by visits, views, or return visitor rate? Are there web pages that are not tracked (and excluded from the report)?
- Related reports:
- Page Details
- Entry Pages by Page View
- Exit Pages by Page View
- Website Visitors by Webpage
Sample report
Good to know
- Oracle Eloqua uses tracking scripts to track visits to your website. After tracking scripts are enabled on your website and a visitor visits a tracked page or clicks a link, Oracle Eloqua places a cookie on the visitor's computer or device. Oracle Eloqua can then capture information about a visit such as how long a visitor spends on a site, the length of the visit, the entry and exit pages, and so on. Additionally the cookie can provide information about the visitor's company, browser, and referring page. See Oracle Eloqua asynchronous tracking scripts for more information.
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A new visitor is a visitor using a computer or device that doesn't have an Oracle Eloqua cookie. This could be because the visitor:
- never visited a tracked page or clicked through a link
- visited from a new browser, computer, or device
- deleted the cookie
- previously had disabled browser cookies
Report prompts
| Prompt | Description |
|---|---|
| Select Page View Date range | Show all visit information that happened within this date range. |
| Select the Web Page(s) to Display | Optionally, include only these web pages. |
Report metrics
| Metric | Description | Drill to |
|---|---|---|
| Total Page Views | The number of times that a page was viewed. A visitor might view the page multiple times during a visit and this metric counts each of those views. One page view is counted every time the page is loaded. | Total Page Views by Contact |
| Total Visits | The total visits to a web page. This metric counts one visit for all the page views in the session. A visit is also known as a session. A visit consists of all the visitor's interactions before their session ends. A session ends when a visitor exists your website, closes their browser, or after 10 minutes of inactivity.A session consists of all the visitor's interactions during a given time frame. A session ends when a visitor exists your website, closes their browser, or after 10 minutes of inactivity. |
Total Visits by Contact |
| Total Visitors | The unique visitors to a web page. A visitor is identified by the unique visitor identifier that is part of the Oracle Eloqua cookie. The cookie is unique to the browser and device. | - |
| Total Returning Visitors | The total visitors with an existing Oracle Eloqua cookie. The cookie is unique to the browser and device. | Total Returning Visitors by Contact |
| Return Visitor Rate | The total returning visitors divided by the total visitors. (Total Returning Visitors / Total Visitors) | - |
| Average Page Views per Visit | The total page views by total visits. (Total Page Views / Total Visits) | - |
| Average Page Views per Visitor | The total page views divided by the total visitors. (Total Page Views / Total Visitors) | - |
Oracle Eloqua asynchronous tracking scripts