Data exports from Oracle Eloqua to Salesforce
Important: The Salesforce native integration was deprecated February 1, 2021. We recommend using the
To update Salesforce, the integration uses Program Builder and external calls. Oracle Eloqua data is sent to Salesforce whenever an event occurs in Oracle Eloqua. For example, when a contact submits an Oracle Eloqua form (the event), form processing rules add the contact the update program. Oracle Eloqua always updates contacts in Salesforce if they exist. Oracle Eloqua creates leads based on your implementation setup. The data sent over depends on how you setup your implementation.
Oracle Eloqua maintains the relationship between Salesforce records using the Salesforce record identifier (CRM ID). The CRM ID of each record imported from Salesforce is retained on the corresponding record created or updated in Oracle Eloqua.
This table provides some key details about the synchronization of the different data types:
| Oracle Eloqua data | Details |
|---|---|
| Lead | A lead is created in Salesforce when new contacts are added to the CRM Update program through events such as form submits, list uploads, and marketing campaigns.
Note: Lead assignment is managed strictly in Salesforce and can be triggered upon lead creation from Oracle Eloqua. |
| Contact | Oracle Eloqua sends contact data to Salesforce when the contact record has a Salesforce Contact ID. Oracle Eloqua will not create new contacts in Salesforce.
If the contact record does not have a Salesforce Contact ID, Oracle Eloqua creates a new lead in Salesforce. |
| Marketing activities | Specific Oracle Eloqua-generated activities, such as email opens and email clickthroughs, can be exported to a Salesforce Activity Object as a completed task for known Salesforce leads and contacts. You can integrate campaign and response data by implementing closed-loop reporting. |
| Account | Accounts in Salesforce are not updated when data is synchronized from Oracle Eloqua. |
Steps to integrate with Salesforce
Integrating Oracle Eloqua with Salesforce