Oracle Unity Integration
Integrate Oracle Unity with Oracle Eloqua to enhance marketing capabilities in each product.
Oracle Unity offers a complete enterprise customer data platform, using data from multiple product sources to create a dynamic view of customers in real time. Unity's advanced intelligence ensures your Oracle Eloqua campaigns use up-to-date profile details and a variety of segments created from a variety of sources.
Integrate Unity with Eloqua by:
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Exporting Oracle Unity segments to Oracle Eloqua
Setup exports to support using Unity segments in Eloqua multi-step campaigns, or to send segment data from Unity to Eloqua segments or to custom objects. Use the feeder service included with the Oracle Unity - Eloqua Connector app to import Unity data for use on a multi-step campaign. -
Importing Oracle Eloqua data into Oracle Unity
Available data sources include activities, contact, account, and custom objects. -
Using Oracle Unity Customer 360 profile data to make decisions in Eloqua programs
The decision service included with the Oracle Unity - Eloqua Connector app allows you to make decisions within Eloqua programs using Oracle Unity Customer 360 profile data. Learn more in the Oracle Unity Help Center.
For Unity setup information and app installation details, refer to the Oracle Unity Help Center.