About Streaming Data Collection

The streaming data collection feature lets you create and administer data collection tags within Fusion Marketing. A tag is a JavaScript (.js) file that's embedded in a client's website or other web-enabled property. It's used to collect minimal data, such as page loads, page title, domain name, and similar metadata, through a base tag.

After you publish the data collection tag and apply it to your web page, then visitor interaction with that page is collected. Users can use the streamed data collected to help better understand content effectiveness, respond in real-time to behavioral signals of interest, and drive more personalized experiences.

Access Requirements

Access to this feature requires the following duty roles:

Duty Role Name	Duty Role Code for UI Usage Authorization	Duty Role Code for Server Authorization	Role Description
Data Collection Tag Usage	ORA_DR_FMK_DATACOLLECTIONTAG_USAGE_DUTY	ORA_DR_FMK_DATACOLLECTIONTAG_USAGE_DUTY	Provides view-only access to all tags created for the account, allowing viewing the list of tags along with their metadata, configuration details, and plugins (as applicable).
Data Collection Tag Management	ORA_DR_FMK_DATACOLLECTIONTAG_MANAGEMENT_DUTY	ORA_DR_FMK_DATACOLLECTIONTAG_MANAGEMENT_DUTY	Creates and edits tags, clones containers and their modules, and all related configurations.
Data Collection Tag Publishing	ORA_DR_FMK_DATACOLLECTIONTAG_PUBLISHING_DUTY	ORA_DR_FMK_DATACOLLECTIONTAG_PUBLISHING_DUTY	Manages tags through capabilities such as creating tags, deleting tags or modules, and publishing a container to production.

Access to the streaming data collection feature requires the following Customer Data Platform (CDP) job roles:

Job Role Name	Job Role Code	Job Role Description
Customer Data Platform Administrator	ORA_FMK_CUSTOMER_DATA_PLATFORM_ADMINISTRATOR_JOB	Manages and optimizes the CDP to ensure accurate data collection, integration, and analysis. This role involves configuring the platform and overseeing data governance and quality. Collaborates with marketing, sales, and IT teams to use customer data for strategic decision-making.
Customer Data Platform Manager	ORA_FMK_CUSTOMER_DATA_PLATFORM_MANAGER_JOB	Consumes reporting content in a read-only capacity. Interacts with existing workbooks but can't create or edit content. Supports basic reporting needs without access to advanced features.
Customer Data Platform Specialist	ORA_FMK_CUSTOMER_DATA_PLATFORM_SPECIALIST_JOB	Works with corporate customer data managers to examine data streams, monitors data collection parameters to ensure accuracy and consistency, identifies trends or anomalies, and presents findings to relevant stakeholders to inform decision-making. Analyzes customer data to provide insights for marketing teams to aid campaign personalization and execution.

Real-Time Data Processing

You can collect data from your web pages, web applications, or any other digital property where the tag is applied. You can use the predefined collection tag that's readily available to track all engagements with marketing assets. This default tag collects important behavioral signals in real-time, and provides critical insights about visitor engagement to marketers and other business users.

Some key concepts of data streams include the following:

• Event - A single data record representing a user action or system interaction.
• Session - A sequence of events associated with a single user interaction.
• Payload - The raw data associated with an event, typically in JSON format.
• Stream - A continuous flow of events processed in real time.

Here's a diagram that represents the real-time data stream collection process flow.

The streaming collection workflow captures and processes customer behavior data in real time. The real-time activation workflow listens for these signals and immediately triggers marketing actions, such as sending messages or delivering data.

The contextual personalization workflow uses real-time customer activity to tailor marketing messages during customer interactions.