Commerce

The following behaviors and behavior attributes for the Commerce category are available to help you get started.

There are 5 standard behaviors in this category:

• Add product to cart
• Purchase product
• View order status
• View product
• View products in shopping cart

Add product to cart

A visitor, user, or other entity adds a product to the shopping cart.

Category	Behavior type	API name
Commerce	User-triggered	addProductToCart

Detection expression

data.wt.tx_e=a

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
Campaign ID	CampaignID	String	data.wt.mc_id	Not specified
City	City	String	ext.geo.city	Not specified
Content Group	ContentGroup	String	data.wt.cg_n	Not specified
Content Subgroup	ContentSubgroup	String	data.wt.cg_s	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Product ID	ProductID	String	fmk.Product.ID	Product.ID
Product Name	ProductName	String	cdp.Product.Name	Not specified
Product SKU	ProductSKU	String	data.wt.pn_sku	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Region	Region	String	ext.geo.region	Not specified
Shopping Cart ID	ShoppingCartID	String	data.wt.tx_cartid	Not specified
Transaction Subtotal	TransactionSubtotal	Numeric	data.wt.tx_s	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Units	Units	Numeric	data.wt.tx_u	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified

Purchase product

A visitor, user, or other entity purchases a product.

Category	Behavior type	API name
Commerce	User-triggered	purchaseProduct

Detection expression

data.wt.tx_e=p

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
Campaign ID	CampaignID	String	data.wt.mc_id	Not specified
City	City	String	ext.geo.city	Not specified
Content Group	ContentGroup	String	data.wt.cg_n	Not specified
Content Subgroup	ContentSubgroup	String	data.wt.cg_s	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Product ID	ProductID	String	fmk.Product.ID	Product.ID
Product Name	ProductName	String	cdp.Product.Name	Not specified
Product SKU	ProductSKU	String	data.wt.pn_sku	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Region	Region	String	ext.geo.region	Not specified
Shopping Cart ID	ShoppingCartID	String	data.wt.tx_cartid	Not specified
Transaction Subtotal	TransactionSubtotal	Numeric	data.wt.tx_s	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Units	Units	Numeric	data.wt.tx_u	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified

View order status

A visitor, user, or other entity views the status of an order or invoice.

Category	Behavior type	API name
Commerce	User-triggered	viewOrderStatus

Detection expression

data.wt.ev=$ViewOrderStatus OR data.action.type=view-order-status

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
City	City	String	ext.geo.city	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
Invoice ID	InvoiceID	String	data.wt.tx_i	Not specified
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Region	Region	String	ext.geo.region	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified

View product

A visitor, user, or other entity views a product.

Category	Behavior type	API name
Commerce	User-triggered	viewProduct

Detection expression

data.wt.tx_e=v

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
Campaign ID	CampaignID	String	data.wt.mc_id	Not specified
City	City	String	ext.geo.city	Not specified
Content Group	ContentGroup	String	data.wt.cg_n	Not specified
Content Subgroup	ContentSubgroup	String	data.wt.cg_s	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Product ID	ProductID	String	fmk.Product.ID	Product.ID
Product Name	ProductName	String	cdp.Product.Name	Not specified
Product SKU	ProductSKU	String	data.wt.pn_sku	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Region	Region	String	ext.geo.region	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified

View products in shopping cart

A visitor, user, or other entity views products added to a shopping cart.

Category	Behavior type	API name
Commerce	User-triggered	viewProductsInShoppingCart

Detection expression

data.wt.ev=$ViewShoppingCartItems OR data.action.type=view-shopping-cart

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
City	City	String	ext.geo.city	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Region	Region	String	ext.geo.region	Not specified
Shopping Cart ID	ShoppingCartID	String	data.wt.tx_cartid	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified