Automations

The following behaviors and behavior attributes for the Automations category are available to help you get started.

There are 2 standard behaviors in this category:

  • Enter automation
  • Exit automation

Enter automation

A contact, account, or other entity enters into an automation.

Category Behavior type API name
Automations User-triggered enterAutomation
Detection expression
data.action.type=enter-automation

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name API name Type Expression Foreign key
Automation Entry Time AutomationEntryTime Timestamp fmk.participantEntry Not specified
Automation Name AutomationName String cdp.Automation.Name Not specified
Event Date EventDate Timestamp datetime_utc Not specified
Event Source ID EventSourceId String fmk.Event.SourceID Not specified
External Tracking ID (26C) ExternalTrackingId String cdp.Program.ExternalTrackingID Not specified
Marketing Automation ID MarketingAutomationId String fmk.MarketingAutomation.ID Automation.ID
Marketing Automation Stage ID MarketingAutomationStageId String fmk.MarketingAutomationStage.ID Stage.ID
Marketing Program ID MarketingProgramId String fmk.MarketingProgram.ID Program.ID
Program Name ProgramName String cdp.Program.Name Not specified
Tactic Template Name TacticTemplateName String cdp.Automation.TacticTemplateName Not specified
Unified ID UnifiedId String fmk.Customer.ID Not specified

Exit automation

A contact, account, or other entity exits or completes the final stage of an automation.

Category Behavior type API name
Automations User-triggered exitAutomation
Detection expression
data.action.type=exit-automation

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name API name Type Expression Foreign key
Automation Entry Time AutomationEntryTime Timestamp fmk.participantEntry Not specified
Automation Name AutomationName String cdp.Automation.Name Not specified
Event Date EventDate Timestamp datetime_utc Not specified
Event Source ID EventSourceId String fmk.Event.SourceID Not specified
External Tracking ID (26C) ExternalTrackingId String cdp.Program.ExternalTrackingID Not specified
Marketing Automation ID MarketingAutomationId String fmk.MarketingAutomation.ID Automation.ID
Marketing Automation Stage ID MarketingAutomationStageId String fmk.MarketingAutomationStage.ID Stage.ID
Marketing Program ID MarketingProgramId String fmk.MarketingProgram.ID Program.ID
Program Name ProgramName String cdp.Program.Name Not specified
Reason ReasonType String fkm.Event.Reason Not specified
Tactic Status TacticStatus String fmk.Event.Status Not specified
Tactic Template Name TacticTemplateName String cdp.Automation.TacticTemplateName Not specified
Unified ID UnifiedId String fmk.Customer.ID Not specified