Advertisement
The following behaviors and behavior attributes for the Advertisement category are available to help you get started.
There are 2 standard behaviors in this category:
- Click advertisement
- View advertisement
Click advertisement
A visitor, user, or other entity clicks an advertisement.
| Category | Behavior type | API name |
|---|---|---|
| Advertisement | User-triggered | clickAdvertisement |
Detection expression
exists data.wt.acThe following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.
| Display name | API name | Type | Expression | Foreign key |
|---|---|---|---|---|
| Ad Name | AdName | String | data.wt.ac |
Not specified |
| Automation Name | AutomationName | String | cdp.Automation.Name |
Not specified |
| Browser Name | BrowserName | String | ext.browser.name |
Not specified |
| Browser Version | BrowserVersion | String | ext.browser.version |
Not specified |
| Campaign ID | CampaignID | String | data.wt.mc_id |
Not specified |
| City | City | String | ext.geo.city |
Not specified |
| Country | Country | String | ext.geo.country |
Not specified |
| Device Name | DeviceName | String | ext.device.mktn |
Not specified |
| Device Type | DeviceType | String | ext.device.type |
Not specified |
| Domain | Domain | String | data.domain |
Not specified |
| Event Date | EventDate | Timestamp | datetime_utc |
Not specified |
| Event Source ID | EventSourceId | String | fmk.Event.SourceID |
Not specified |
| External Tracking ID (26C) | ExternalTrackingId | String | cdp.Program.ExternalTrackingID |
Not specified |
| Landing Page Name | LandingPageName | String | cdp.Message.Name |
Not specified |
| Marketing Automation ID | MarketingAutomationId | String | fmk.MarketingAutomation.ID |
Automation.ID |
| Marketing Landing Page ID | MarketingLandingPageId | String | fmk.MarketingMessage.ID |
Message.ID |
| Marketing Program ID | MarketingProgramId | String | fmk.MarketingProgram.ID |
Program.ID |
| Operating System Name | OperatingSystemName | String | ext.os.name |
Not specified |
| Operating System Version | OperatingSystemVersion | String | ext.device.osver |
Not specified |
| Page Title | PageTitle | String | data.wt.ti |
Not specified |
| Page URI | PageURI | String | data.page-uri |
Not specified |
| Page URL | PageURL | String | data.wt.es |
Not specified |
| Program Name | ProgramName | String | cdp.Program.Name |
Not specified |
| Referrer | Referrer | String | data.referrer |
Not specified |
| Referring Domain | ReferringDomain | String | data.referrer-domain |
Not specified |
| Referring URI | ReferringURI | String | data.referrer-path |
Not specified |
| Region | Region | String | ext.geo.region |
Not specified |
| Tactic Template Name | TacticTemplateName | String | cdp.Automation.TacticTemplateName |
Not specified |
| Unified ID | UnifiedId | String | fmk.Customer.ID |
Not specified |
| Visitor ID | VisitorID | String | session.visitor_id |
Not specified |
View advertisement
A visitor, user, or other entity views advertisement.
| Category | Behavior type | API name |
|---|---|---|
| Advertisement | User-triggered | viewAdvertisement |
Detection expression
exists data.wt.adThe following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.
| Display name | API name | Type | Expression | Foreign key |
|---|---|---|---|---|
| Ad Name | AdName | String | data.wt.ad |
Not specified |
| Automation Name | AutomationName | String | cdp.Automation.Name |
Not specified |
| Browser Name | BrowserName | String | ext.browser.name |
Not specified |
| Browser Version | BrowserVersion | String | ext.browser.version |
Not specified |
| Campaign ID | CampaignID | String | data.wt.mc_id |
Not specified |
| City | City | String | ext.geo.city |
Not specified |
| Country | Country | String | ext.geo.country |
Not specified |
| Device Name | DeviceName | String | ext.device.mktn |
Not specified |
| Device Type | DeviceType | String | ext.device.type |
Not specified |
| Domain | Domain | String | data.domain |
Not specified |
| Event Date | EventDate | Timestamp | datetime_utc |
Not specified |
| Event Source ID | EventSourceId | String | fmk.Event.SourceID |
Not specified |
| External Tracking ID (26C) | ExternalTrackingId | String | cdp.Program.ExternalTrackingID |
Not specified |
| Landing Page Name | LandingPageName | String | cdp.Message.Name |
Not specified |
| Marketing Automation ID | MarketingAutomationId | String | fmk.MarketingAutomation.ID |
Automation.ID |
| Marketing Landing Page ID | MarketingLandingPageId | String | fmk.MarketingMessage.ID |
Message.ID |
| Marketing Program ID | MarketingProgramId | String | fmk.MarketingProgram.ID |
Program.ID |
| Operating System Name | OperatingSystemName | String | ext.os.name |
Not specified |
| Operating System Version | OperatingSystemVersion | String | ext.device.osver |
Not specified |
| Page Title | PageTitle | String | data.wt.ti |
Not specified |
| Page URI | PageURI | String | data.page-uri |
Not specified |
| Page URL | PageURL | String | data.wt.es |
Not specified |
| Program Name | ProgramName | String | cdp.Program.Name |
Not specified |
| Referrer | Referrer | String | data.referrer |
Not specified |
| Referring Domain | ReferringDomain | String | data.referrer-domain |
Not specified |
| Referring URI | ReferringURI | String | data.referrer-path |
Not specified |
| Region | Region | String | ext.geo.region |
Not specified |
| Tactic Template Name | TacticTemplateName | String | cdp.Automation.TacticTemplateName |
Not specified |
| Unified ID | UnifiedId | String | fmk.Customer.ID |
Not specified |
| Visitor ID | VisitorID | String | session.visitor_id |
Not specified |