Content

The following behaviors and behavior attributes for the Content category are available to help you get started.

There are 5 standard behaviors in this category:

• Download file
• Pause video
• Play video
• Resume video
• View page

Download file

A visitor, user, or other entity downloads a file from a web page or screen.

Category	Behavior type	API name
Content	User-triggered	downloadFile

Detection expression

data.wt.dl=20 or data.action.type=download

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Automation Name	AutomationName	String	cdp.Automation.Name	Not specified
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
City	City	String	ext.geo.city	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
External Tracking ID (26C)	ExternalTrackingId	String	cdp.Program.ExternalTrackingID	Not specified
File Name	FileName	String	data.wt.ti	Not specified
Landing Page Name	LandingPageName	String	cdp.Message.Name	Not specified
Marketing Automation ID	MarketingAutomationId	String	fmk.MarketingAutomation.ID	Automation.ID
Marketing Landing Page ID	MarketingLandingPageId	String	fmk.MarketingMessage.ID	Message.ID
Marketing Program ID	MarketingProgramId	String	fmk.MarketingProgram.ID	Program.ID
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Program Name	ProgramName	String	cdp.Program.Name	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Region	Region	String	ext.geo.region	Not specified
Tactic Template Name	TacticTemplateName	String	cdp.Automation.TacticTemplateName	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified

Pause video

A visitor, user, or other entity pauses a video.

Category	Behavior type	API name
Content	User-triggered	pauseVideo

Detection expression

data.wt.clip_ev=pause

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Automation Name	AutomationName	String	cdp.Automation.Name	Not specified
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
City	City	String	ext.geo.city	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
External Tracking ID (26C)	ExternalTrackingId	String	cdp.Program.ExternalTrackingID	Not specified
Landing Page Name	LandingPageName	String	cdp.Message.Name	Not specified
Marketing Automation ID	MarketingAutomationId	String	fmk.MarketingAutomation.ID	Automation.ID
Marketing Landing Page ID	MarketingLandingPageId	String	fmk.MarketingMessage.ID	Message.ID
Marketing Program ID	MarketingProgramId	String	fmk.MarketingProgram.ID	Program.ID
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Program Name	ProgramName	String	cdp.Program.Name	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Region	Region	String	ext.geo.region	Not specified
Tactic Template Name	TacticTemplateName	String	cdp.Automation.TacticTemplateName	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Video ID	VideoId	String	data.wt.clip_id	Not specified
Video Name	VideoName	String	data.wt.clip_n	Not specified
Video Player Name	VideoPlayerName	String	data.wt.clip_player	Not specified
Video URL	VideoURL	String	data.wt.clip_src	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified

Play video

A visitor, user, or other entity plays a video.

Category	Behavior type	API name
Content	User-triggered	playVideo

Detection expression

data.wt.clip_ev=play

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Automation Name	AutomationName	String	cdp.Automation.Name	Not specified
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
City	City	String	ext.geo.city	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
External Tracking ID (26C)	ExternalTrackingId	String	cdp.Program.ExternalTrackingID	Not specified
Landing Page Name	LandingPageName	String	cdp.Message.Name	Not specified
Marketing Automation ID	MarketingAutomationId	String	fmk.MarketingAutomation.ID	Automation.ID
Marketing Landing Page ID	MarketingLandingPageId	String	fmk.MarketingMessage.ID	Message.ID
Marketing Program ID	MarketingProgramId	String	fmk.MarketingProgram.ID	Program.ID
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Program Name	ProgramName	String	cdp.Program.Name	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Region	Region	String	ext.geo.region	Not specified
Tactic Template Name	TacticTemplateName	String	cdp.Automation.TacticTemplateName	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Video ID	VideoId	String	data.wt.clip_id	Not specified
Video Name	VideoName	String	data.wt.clip_n	Not specified
Video Player Name	VideoPlayerName	String	data.wt.clip_player	Not specified
Video URL	VideoURL	String	data.wt.clip_src	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified

Resume video

A visitor, user, or other entity resumes a video.

Category	Behavior type	API name
Content	User-triggered	resumeVideo

Detection expression

data.wt.clip_ev=resume

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Automation Name	AutomationName	String	cdp.Automation.Name	Not specified
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
City	City	String	ext.geo.city	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
External Tracking ID (26C)	ExternalTrackingId	String	cdp.Program.ExternalTrackingID	Not specified
Landing Page Name	LandingPageName	String	cdp.Message.Name	Not specified
Marketing Automation ID	MarketingAutomationId	String	fmk.MarketingAutomation.ID	Automation.ID
Marketing Landing Page ID	MarketingLandingPageId	String	fmk.MarketingMessage.ID	Message.ID
Marketing Program ID	MarketingProgramId	String	fmk.MarketingProgram.ID	Program.ID
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Program Name	ProgramName	String	cdp.Program.Name	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Region	Region	String	ext.geo.region	Not specified
Tactic Template Name	TacticTemplateName	String	cdp.Automation.TacticTemplateName	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Video ID	VideoId	String	data.wt.clip_id	Not specified
Video Name	VideoName	String	data.wt.clip_n	Not specified
Video Player Name	VideoPlayerName	String	data.wt.clip_player	Not specified
Video URL	VideoURL	String	data.wt.clip_src	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified

View page

A visitor, user, or other entity views a web page, landing page, or screen.

Category	Behavior type	API name
Content	User-triggered	viewPage

Detection expression

page_view=true

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Automation Name	AutomationName	String	cdp.Automation.Name	Not specified
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
City	City	String	ext.geo.city	Not specified
Client IP Address	ClientIPAddress	String	data.client-ip	Not specified
Content Group	ContentGroup	String	data.wt.cg_n	Not specified
Content Subgroup	ContentSubgroup	String	data.wt.cg_s	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
External Tracking ID (26C)	ExternalTrackingId	String	cdp.Program.ExternalTrackingID	Not specified
Landing Page Name	LandingPageName	String	cdp.Message.Name	Not specified
Language	Language	String	data.wt.ul	Not specified
Marketing Automation ID	MarketingAutomationId	String	fmk.MarketingAutomation.ID	Automation.ID
Marketing Landing Page ID	MarketingLandingPageId	String	fmk.MarketingMessage.ID	Message.ID
Marketing Program ID	MarketingProgramId	String	fmk.MarketingProgram.ID	Program.ID
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Program Name	ProgramName	String	cdp.Program.Name	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Region	Region	String	ext.geo.region	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified