Email

Bounce email

An email bounces after sending because it couldn't be delivered to recipient.

Category	Behavior type	API name
Email	User-triggered	`bounceEmail`

Detection expression

data.action.type=bounce-email

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Automation Name	AutomationName	String	`cdp.Automation.Name`	Not specified
Bounce Reason	ReasonType	String	`fmk.Event.StatusReason`	Not specified
Bounce Type	BounceType	String	`fmk.Event.Status`	Not specified
Contact Point ID	ContactPointId	String	`fmk.ContactPoint.ID`	`ContactPoint.ID`
Email Address	EmailAddress	String	`cdp.ContactPoint.Email`	Not specified
Email Send Date	EmailSendDate	Timestamp	`fmk.Event.MessageSentTS`	Not specified
Event Date	EventDate	Timestamp	`datetime_utc`	Not specified
Event Source ID	EventSourceId	String	`fmk.Event.SourceID`	Not specified
External Tracking ID (26C)	ExternalTrackingId	String	`cdp.Program.ExternalTrackingID`	Not specified
Marketing Automation ID	MarketingAutomationId	String	`fmk.MarketingAutomation.ID`	`Automation.ID`
Marketing Automation Stage ID	MarketingAutomationStageId	String	`fmk.MarketingAutomationStage.ID`	`Stage.ID`
Marketing Message ID	MarketingMessageId	String	`fmk.MarketingMessage.ID`	`Message.ID`
Marketing Program ID	MarketingProgramId	String	`fmk.MarketingProgram.ID`	`Program.ID`
Message Name	MessageName	String	`cdp.Message.Name`	Not specified
Message Purpose	MessagePurpose	String	`cdp.Message.Purpose`	Not specified
Message Subject Line	MessageSubjectLine	String	`cdp.Message.Subject`	Not specified
Program Name	ProgramName	String	`cdp.Program.Name`	Not specified
Sender From	SenderFrom	String	`fmk.Event.SenderFrom`	Not specified
Sender Name	SenderName	String	`fmk.Event.SenderName`	Not specified
Sender Reply To	SenderReplyTo	String	`fmk.Event.SenderReplyTo`	Not specified
Tactic Template Name	TacticTemplateName	String	`cdp.Automation.TacticTemplateName`	Not specified
Unified ID	UnifiedId	String	`fmk.Customer.ID`	Not specified

Click email link

A contact or recipient clicks a link in email.

Category	Behavior type	API name
Email	User-triggered	`clickEmailLink`

Detection expression

data.action.type=click-email

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Automation Name	AutomationName	String	`cdp.Automation.Name`	Not specified
City	City	String	`ext.geo.city`	Not specified
Client IP Address	ClientIPAddress	String	`data.client-ip`	Not specified
Contact Point ID	ContactPointId	String	`fmk.ContactPoint.ID`	`ContactPoint.ID`
Country	Country	String	`ext.geo.country`	Not specified
Device Name	DeviceName	String	`ext.device.mktn`	Not specified
Device Type	DeviceType	String	`ext.device.type`	Not specified
Email Address	EmailAddress	String	`cdp.ContactPoint.Email`	Not specified
Email Send Date	EmailSendDate	Timestamp	`fmk.Event.MessageSentTS`	Not specified
Event Date	EventDate	Timestamp	`datetime_utc`	Not specified
Event Source ID	EventSourceId	String	`fmk.Event.SourceID`	Not specified
External Tracking ID (26C)	ExternalTrackingId	String	`cdp.Program.ExternalTrackingID`	Not specified
Language	Language	String	`data.wt.ul`	Not specified
Marketing Automation ID	MarketingAutomationId	String	`fmk.MarketingAutomation.ID`	`Automation.ID`
Marketing Automation Stage ID	MarketingAutomationStageId	String	`fmk.MarketingAutomationStage.ID`	`Stage.ID`
Marketing Link ID	MarketingLinkId	String	`fmk.MarketingLink.ID`	`Link.ID`
Marketing Message ID	MarketingMessageId	String	`fmk.MarketingMessage.ID`	`Message.ID`
Marketing Program ID	MarketingProgramId	String	`fmk.MarketingProgram.ID`	`Program.ID`
Message Link ID	MessageLinkId	String	`cdp.Link.SourceMarketingLinkID`	Not specified
Message Link Name	MessageLinkName	String	`cdp.Link.Name`	Not specified
Message Link Type	MessageLinkType	String	`cdp.Link.Type`	Not specified
Message Link URL	MessageLinkURL	String	`cdp.Link.URL`	Not specified
Message Name	MessageName	String	`cdp.Message.Name`	Not specified
Message Purpose	MessagePurpose	String	`cdp.Message.Purpose`	Not specified
Message Subject Line	MessageSubjectLine	String	`cdp.Message.Subject`	Not specified
Program Name	ProgramName	String	`cdp.Program.Name`	Not specified
Region	Region	String	`ext.geo.region`	Not specified
Tactic Template Name	TacticTemplateName	String	`cdp.Automation.TacticTemplateName`	Not specified
Unified ID	UnifiedId	String	`fmk.Customer.ID`	Not specified
User Agent	UserAgent	String	`data.user-agent`	Not specified
Visitor ID	VisitorID	String	`session.visitor_id`	Not specified

Open email

A contact or recipient opens an email.

Category	Behavior type	API name
Email	User-triggered	`openEmail`

Detection expression

data.action.type=open-email

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Automation Name	AutomationName	String	`cdp.Automation.Name`	Not specified
Browser Name	BrowserName	String	`ext.browser.name`	Not specified
Browser Version	BrowserVersion	String	`ext.browser.version`	Not specified
City	City	String	`ext.geo.city`	Not specified
Client IP Address	ClientIPAddress	String	`data.client-ip`	Not specified
Contact Point ID	ContactPointId	String	`fmk.ContactPoint.ID`	`ContactPoint.ID`
Country	Country	String	`ext.geo.country`	Not specified
Device Name	DeviceName	String	`ext.device.mktn`	Not specified
Device Type	DeviceType	String	`ext.device.type`	Not specified
Email Address	EmailAddress	String	`cdp.ContactPoint.Email`	Not specified
Email Send Date	EmailSendDate	Timestamp	`fmk.Event.MessageSentTS`	Not specified
Event Date	EventDate	Timestamp	`datetime_utc`	Not specified
Event Source ID	EventSourceId	String	`fmk.Event.SourceID`	Not specified
External Tracking ID (26C)	ExternalTrackingId	String	`cdp.Program.ExternalTrackingID`	Not specified
Language	Language	String	`data.wt.ul`	Not specified
Marketing Automation ID	MarketingAutomationId	String	`fmk.MarketingAutomation.ID`	`Automation.ID`
Marketing Automation Stage ID	MarketingAutomationStageId	String	`fmk.MarketingAutomationStage.ID`	`Stage.ID`
Marketing Message ID	MarketingMessageId	String	`fmk.MarketingMessage.ID`	`Message.ID`
Marketing Program ID	MarketingProgramId	String	`fmk.MarketingProgram.ID`	`Program.ID`
Message Name	MessageName	String	`cdp.Message.Name`	Not specified
Message Purpose	MessagePurpose	String	`cdp.Message.Purpose`	Not specified
Message Subject Line	MessageSubjectLine	String	`cdp.Message.Subject`	Not specified
Operating System Name	OperatingSystemName	String	`ext.os.name`	Not specified
Operating System Version	OperatingSystemVersion	String	`ext.device.osver`	Not specified
Program Name	ProgramName	String	`cdp.Program.Name`	Not specified
Region	Region	String	`ext.geo.region`	Not specified
Tactic Template Name	TacticTemplateName	String	`cdp.Automation.TacticTemplateName`	Not specified
Unified ID	UnifiedId	String	`fmk.Customer.ID`	Not specified
User Agent	UserAgent	String	`data.user-agent`	Not specified
Visitor ID	VisitorID	String	`session.visitor_id`	Not specified

Send email

An email is sent to a contact or recipient.

Category	Behavior type	API name
Email	User-triggered	`sendEmail`

Detection expression

data.action.type=send-email

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Automation Name	AutomationName	String	`cdp.Automation.Name`	Not specified
Contact Point ID	ContactPointId	String	`fmk.ContactPoint.ID`	`ContactPoint.ID`
Email Address	EmailAddress	String	`cdp.ContactPoint.Email`	Not specified
Email Send Date	EmailSendDate	Timestamp	`fmk.Event.MessageSentTS`	Not specified
Event Date	EventDate	Timestamp	`datetime_utc`	Not specified
Event Source ID	EventSourceId	String	`fmk.Event.SourceID`	Not specified
External Tracking ID (26C)	ExternalTrackingId	String	`cdp.Program.ExternalTrackingID`	Not specified
Marketing Automation ID	MarketingAutomationId	String	`fmk.MarketingAutomation.ID`	`Automation.ID`
Marketing Automation Stage ID	MarketingAutomationStageId	String	`fmk.MarketingAutomationStage.ID`	`Stage.ID`
Marketing Message ID	MarketingMessageId	String	`fmk.MarketingMessage.ID`	`Message.ID`
Marketing Program ID	MarketingProgramId	String	`fmk.MarketingProgram.ID`	`Program.ID`
Message Name	MessageName	String	`cdp.Message.Name`	Not specified
Message Purpose	MessagePurpose	String	`cdp.Message.Purpose`	Not specified
Message Subject Line	MessageSubjectLine	String	`cdp.Message.Subject`	Not specified
Program Name	ProgramName	String	`cdp.Program.Name`	Not specified
Sender From	SenderFrom	String	`fmk.Event.SenderFrom`	Not specified
Sender Name	SenderName	String	`fmk.Event.SenderName`	Not specified
Sender Reply To	SenderReplyTo	String	`fmk.Event.SenderReplyTo`	Not specified
Tactic Template Name	TacticTemplateName	String	`cdp.Automation.TacticTemplateName`	Not specified
Unified ID	UnifiedId	String	`fmk.Customer.ID`	Not specified

Send spam complaint

A contact marks an email in their inbox as spam and the email provider notifies the sender of the complaint.

Category	Behavior type	API name
Email	User-triggered	`sendSpamComplaint`

Detection expression

data.action.type=spam-complaint

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Automation Name	AutomationName	String	`cdp.Automation.Name`	Not specified
Complaint Date (26C)	ComplaintDate	Timestamp	`fmk.Event.ComplaintDate`	Not specified
Contact Point ID	ContactPointId	String	`fmk.ContactPoint.ID`	`ContactPoint.ID`
Email Address (26C)	EmailAddress	String	`fmk.Event.Email`	Not specified
Email Address of Contact (26C)	EmailAddressOfContact	String	`cdp.ContactPoint.Email`	Not specified
Email ISP (26C)	EmailISP	String	`fmk.Event.Email ISP`	Not specified
Email Send Date	EmailSendDate	Timestamp	`fmk.Event.MessageSentTS`	Not specified
Event Date	EventDate	Timestamp	`datetime_utc`	Not specified
Event Source ID	EventSourceId	String	`fmk.Event.SourceID`	Not specified
External Tracking ID (26C)	ExternalTrackingId	String	`cdp.Program.ExternalTrackingID`	Not specified
Marketing Automation ID	MarketingAutomationId	String	`fmk.MarketingAutomation.ID`	`Automation.ID`
Marketing Message ID	MarketingMessageId	String	`fmk.MarketingMessage.ID`	`Message.ID`
Marketing Program ID	MarketingProgramId	String	`fmk.MarketingProgram.ID`	`Program.ID`
Message Name	MessageName	String	`cdp.Message.Name`	Not specified
Message Purpose	MessagePurpose	String	`cdp.Message.Purpose`	Not specified
Message Subject Line	MessageSubjectLine	String	`cdp.Message.Subject`	Not specified
Program Name	ProgramName	String	`cdp.Program.Name`	Not specified
Sender From	SenderFrom	String	`fmk.Event.SenderFrom`	Not specified
Sender Name	SenderName	String	`fmk.Event.SenderName`	Not specified
Sender Reply To	SenderReplyTo	String	`fmk.Event.SenderReplyTo`	Not specified
Spam Type (26C)	SpamType	String	`fmk.Event.SpamType`	Not specified
Tactic Template Name	TacticTemplateName	String	`cdp.Automation.TacticTemplateName`	Not specified
Unified ID	UnifiedId	String	`fmk.Customer.ID`	Not specified

Skip email

A contact or recipient is skipped when attempting to send email.

Category	Behavior type	API name
Email	User-triggered	`skipEmail`

Detection expression

data.action.type=skip-email

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name	API name	Type	Expression	Foreign key
Automation Name	AutomationName	String	`cdp.Automation.Name`	Not specified
Contact Point ID	ContactPointId	String	`fmk.ContactPoint.ID`	`ContactPoint.ID`
Email Address	EmailAddress	String	`cdp.ContactPoint.Email`	Not specified
Email Send Date	EmailSendDate	Timestamp	`fmk.Event.MessageSentTS`	Not specified
Event Date	EventDate	Timestamp	`datetime_utc`	Not specified
Event Source ID	EventSourceId	String	`fmk.Event.SourceID`	Not specified
External Tracking ID (26C)	ExternalTrackingId	String	`cdp.Program.ExternalTrackingID`	Not specified
Marketing Automation ID	MarketingAutomationId	String	`fmk.MarketingAutomation.ID`	`Automation.ID`
Marketing Automation Stage ID	MarketingAutomationStageId	String	`fmk.MarketingAutomationStage.ID`	`Stage.ID`
Marketing Message ID	MarketingMessageId	String	`fmk.MarketingMessage.ID`	`Message.ID`
Marketing Program ID	MarketingProgramId	String	`fmk.MarketingProgram.ID`	`Program.ID`
Message Name	MessageName	String	`cdp.Message.Name`	Not specified
Message Purpose	MessagePurpose	String	`cdp.Message.Purpose`	Not specified
Message Subject Line	MessageSubjectLine	String	`cdp.Message.Subject`	Not specified
Program Name	ProgramName	String	`cdp.Program.Name`	Not specified
Reason	Reason	String	`fmk.Event.Reason`	Not specified
Sender From	SenderFrom	String	`fmk.Event.SenderFrom`	Not specified
Sender Name	SenderName	String	`fmk.Event.SenderName`	Not specified
Sender Reply To	SenderReplyTo	String	`fmk.Event.SenderReplyTo`	Not specified
Tactic Template Name	TacticTemplateName	String	`cdp.Automation.TacticTemplateName`	Not specified
Unified ID	UnifiedId	String	`fmk.Customer.ID`	Not specified