LinkedIn Channel

The following requirements are for additions to the set of standard behaviors with focus on behaviors and behavior attributes needed to support the LinkedIn channel.

There's 1 standard behaviors for this LinkedIn category:

  • Submit LinkedIn lead gen form

Submit LinkedIn lead gen form

A responder or contact submits a lead gen form as part of a LinkedIn advertisement.

Category Behavior type API name
LinkedIn User-triggered submitLinkedInLeadGenForm
Detection expression
data.action.type=view-fusion-banner-slot

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display Name API Name Type Expression Foreign Key
Email Address EmailAddress String data.fmk.email Not specified
Event Date EventDate Timestamp datetime_utc Not specified
Event Source ID EventSourceId String fmk.Event.SourceID Not specified
External Tracking ID ExternalTrackingId String cdp.Program.ExternalTrackingID Not specified
LinkedIn Account ID LinkedInAccountId String data.ora.account_id Not specified
LinkedIn Campaign ID LinkedInCampaignId String data.ora.ad_id Not specified
LinkedIn Form ID LinkedInFormId String data.wt.form_id Not specified
LinkedIn Form Name LinkedInFormName String data.wt.form_name Not specified
LinkedIn Form Submit Date LinkedInFormSubmitDate Timestamp data.ora.submit_time Not specified
LinkedIn Form Submit ID LinkedInFormSubmitId String data.ora.submit_id Not specified
Mobile Number MobileNumber String data.fmk.phone Not specified
Unified ID UnifiedId String fmk.Customer.ID Not specified
Marketing Automation ID MarketingAutomationId String fmk.MarketingAutomation.ID Automation.ID