Web Content

The following requirements are for additions to the set of standard behaviors with focus on behaviors and behavior attributes needed to support the Web Content.

There are 3 standard behaviors for this Web Content category:

• View web content
• Click web content
• Dismiss web content

View web content

A visitor or user views personalized web content displayed on a web page, landing page, or screen

Category	Behavior type	API name
Web Content	User-triggered	viewWebContent

Detection expression

data.action.type=view-web-content

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display Name	API Name	Type	Expression	Foreign Key
Automation Name	AutomationName	String	cdp.Automation.Name	Not specified
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
City	City	String	ext.geo.city	Not specified
Client IP Address	ClientIPAddress	String	data.client-ip	Not specified
Content Group	ContentGroup	String	data.wt.cg_n	Not specified
Content Subgroup	ContentSubgroup	String	data.wt.cg_s	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
External Tracking ID	ExternalTrackingId	String	cdp.Program.ExternalTrackingID	Not specified
Language	Language	String	data.wt.ul	Not specified
Marketing Automation ID	MarketingAutomationId	String	fmk.MarketingAutomation.ID	Automation.ID
Marketing Automation Stage ID	MarketingAutomationStageId	String	fmk.MarketingAutomationStage.ID	Stage.ID
Marketing Program ID	MarketingProgramId	String	fmk.MarketingProgram.ID	Program.ID
Marketing Web Content ID	MarketingWebContentId	String	fmk.MarketingMessage.ID	Message.ID
Marketing Web Content Name	MarketingWebContentName	String	cdp.Message.Name	Not specified
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Program Name	ProgramName	String	cdp.Program.Name	Not specified
Region	Region	String	ext.geo.region	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Tactic Template Name	TacticTemplateName	String	cdp.Automation.TacticTemplateName	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified

Click web content

A visitor or user clicks on personalized web content displayed on a web page, landing page, or screen

Category	Behavior type	API name
Web Content	User-triggered	clickWebContent

Detection expression

data.action.type=click-web-content

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display Name	API Name	Type	Expression	Foreign Key
Automation Name	AutomationName	String	cdp.Automation.Name	Not specified
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
City	City	String	ext.geo.city	Not specified
Client IP Address	ClientIPAddress	String	data.client-ip	Not specified
Content Group	ContentGroup	String	data.wt.cg_n	Not specified
Content Subgroup	ContentSubgroup	String	data.wt.cg_s	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
External Tracking ID	ExternalTrackingId	String	cdp.Program.ExternalTrackingID	Not specified
Language	Language	String	data.wt.ul	Not specified
Marketing Automation ID	MarketingAutomationId	String	fmk.MarketingAutomation.ID	Automation.ID
Marketing Automation Stage ID	MarketingAutomationStageId	String	fmk.MarketingAutomationStage.ID	Stage.ID
Marketing Program ID	MarketingProgramId	String	fmk.MarketingProgram.ID	Program.ID
Marketing Web Content ID	MarketingWebContentId	String	fmk.MarketingMessage.ID	Message.ID
Marketing Web Content Name	MarketingWebContentName	String	cdp.Message.Name	Not specified
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Program Name	ProgramName	String	cdp.Program.Name	Not specified
Region	Region	String	ext.geo.region	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Tactic Template Name	TacticTemplateName	String	cdp.Automation.TacticTemplateName	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified

Dismiss web content

A visitor or user dismisses personalized web content displayed on a web page, landing page, or screen.

Category	Behavior type	API name
Web Content	User-triggered	dismissWebContent

Detection expression

data.action.type=dismiss-web-content

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display Name	API Name	Type	Expression	Foreign Key
Automation Name	AutomationName	String	cdp.Automation.Name	Not specified
Browser Name	BrowserName	String	ext.browser.name	Not specified
Browser Version	BrowserVersion	String	ext.browser.version	Not specified
City	City	String	ext.geo.city	Not specified
Client IP Address	ClientIPAddress	String	data.client-ip	Not specified
Content Group	ContentGroup	String	data.wt.cg_n	Not specified
Content Subgroup	ContentSubgroup	String	data.wt.cg_s	Not specified
Country	Country	String	ext.geo.country	Not specified
Device Name	DeviceName	String	ext.device.mktn	Not specified
Device Type	DeviceType	String	ext.device.type	Not specified
Domain	Domain	String	data.domain	Not specified
Event Date	EventDate	Timestamp	datetime_utc	Not specified
Event Source ID	EventSourceId	String	fmk.Event.SourceID	Not specified
External Tracking ID	ExternalTrackingId	String	cdp.Program.ExternalTrackingID	Not specified
Language	Language	String	data.wt.ul	Not specified
Marketing Automation ID	MarketingAutomationId	String	fmk.MarketingAutomation.ID	Automation.ID
Marketing Automation Stage ID	MarketingAutomationStageId	String	fmk.MarketingAutomationStage.ID	Stage.ID
Marketing Program ID	MarketingProgramId	String	fmk.MarketingProgram.ID	Program.ID
Marketing Web Content ID	MarketingWebContentId	String	fmk.MarketingMessage.ID	Message.ID
Marketing Web Content Name	MarketingWebContentName	String	cdp.Message.Name	Not specified
Operating System Name	OperatingSystemName	String	ext.os.name	Not specified
Operating System Version	OperatingSystemVersion	String	ext.device.osver	Not specified
Page Title	PageTitle	String	data.wt.ti	Not specified
Page URI	PageURI	String	data.page-uri	Not specified
Page URL	PageURL	String	data.wt.es	Not specified
Program Name	ProgramName	String	cdp.Program.Name	Not specified
Region	Region	String	ext.geo.region	Not specified
Referrer	Referrer	String	data.referrer	Not specified
Referring Domain	ReferringDomain	String	data.referrer-domain	Not specified
Referring URI	ReferringURI	String	data.referrer-path	Not specified
Tactic Template Name	TacticTemplateName	String	cdp.Automation.TacticTemplateName	Not specified
Unified ID	UnifiedId	String	fmk.Customer.ID	Not specified
Visitor ID	VisitorID	String	session.visitor_id	Not specified