Tactics

The following behaviors and behavior attributes for the Tactics category are available to help you get started.

There's 1standard behaviors in this category:

  • Meet tactic success criteria

Meet tactic success criteria

A contact, participant, or other entity meets the success criteria or goal for a tactic.

Category Behavior type API name
Commerce User-triggered meetTacticSuccessCriteria
Detection expression
data.action.type=meet-tactic-success

The following attributes are delivered with this behavior. Expressions and foreign keys are shown as defined in the source workbook.

Behavior attributes

Display name API name Type Expression Foreign key
Automation Entry Time AutomationEntryTime Timestamp fmk.participantEntry Not specified
Automation Name AutomationName String cdp.Automation.Name Not specified
Event Date EventDate Timestamp datetime_utc Not specified
Event Source ID EventSourceId String fmk.Event.SourceID Not specified
External Tracking ID (26C) ExternalTrackingId String cdp.Program.ExternalTrackingID Not specified
Marketing Automation ID MarketingAutomationId String fmk.MarketingAutomation.ID Automation.ID
Marketing Program ID MarketingProgramId String fmk.MarketingProgram.ID Program.ID
Program Name ProgramName String cdp.Program.Name Not specified
Tactic Template Name TacticTemplateName String cdp.Automation.TacticTemplateName Not specified
Unified ID UnifiedId String fmk.Customer.ID Not specified