Mobile web and app parameters
These parameters are used with the client libraries for mobile apps to track both web and app activity associated with mobile devices.
These values have a maximum length of 512 characters.
App ad click
wt.a_ac
indicates that an ad was clicked within a mobile app.
Valid value | 1
|
Syntax | wt.a_ac=1
|
App ad impression
wt.a_ai
indicates that one or more ads was viewed in a mobile app. It is typically used with the wt.a_an
parameter to specify one or more ads viewed in a single app screen.
Valid value | 1
|
Syntax | wt.a_ai=1
|
App ad name
wt.a_an
specifies one more names of ads presented in a mobile app.
Valid value | One or more semicolon-delimited alphanumeric strings |
Syntax | wt.a_an=name[;…]
|
Example | wt.a_an=ad_name1;ad_name2
|
App category
wt.a_cat
specifies a category of mobile app, such as Games, Health & Wellness, or Productivity. It can be used to report on the usage of different types of apps.
Valid value | Alphanumeric UTF-8 string |
Syntax | wt.a_cat=app_category
|
Example | wt.a_cat=News
|
App publisher
WT.a_pub
specifies the developer, publisher, or vendor for a mobile app. This parameter is required.
Valid value | Alphanumeric string |
Syntax | wt.a_pub=app_publisher
|
Example | wt.a_pub=Example%20Internet%20Services
|
Connection type
wt.ct
specifies the connection type used to send data.
Many mobile devices go in and out of various connection states such as Wi-Fi, 4G, or Edge. To avoid sending a flood of this data as the connection fluctuates, the best practice is to send this parameter only once per session. The Infinity mobile app libraries use this best practice.
Valid value | Alphanumeric UTF-8 string |
Syntax | wt.ct=connection_type
|
Example | wt.ct=WiFi
|
Country
wt.g_co
specifies the country of origin for mobile traffic using a country code.
Valid value | An ISO 3166-1 alpha-2 country code |
Syntax | wt.g_co=country_code
|
Example | wt.g_co=US
|
Device model
wt.dm
specifies the model of the mobile device that an application is running on, such as wt.dm=iPhone%207
.
Valid value | Alphanumeric UTF-8 string |
Syntax | wt.dm=device_model
|
Example | wt.dm=ipad-9.7
|
Event time stamp
wt.ets
indicates the Unix time stamp for the event measured in milliseconds. This time stamp is recorded so events that occur when a device is offline can be sent as an ordered batch when the device comes back online.
Valid value | Unix time (in seconds since Jan. 1 1970 UTC) of the event |
Syntax | wt.ets=Unix_time
|
Example | wt.ets=1500305589
|
See also: Date parameter
Event type
wt.ev
specifies the type of event activity on a mobile device, such as clicks, swipes, and content views.
Valid value | Alphanumeric UTF-8 string |
Syntax | wt.ev=event_type
|
Example | wt.ev=view
|
Geolocation coordinates
wt.gc
indicates the latitude and longitude of a mobile device. This parameter is only collected from devices via Oracle Infinity mobile SDKs. It is not currently collected from web browsers.
- You must enable its collection in the Oracle Infinity mobile SDKs.
- You must enable its collection in your apps.
- Users must then agree to turn on location services when they install your apps.
Valid value | Alphanumeric UTF-8 string |
Syntax | wt.gc=latitude_coordinate,longitude_coordinate
|
Example | wt.gc=44.5504,69.1209
|
Note: The values of the ext.geo.latitude
and ext.geo.longitude
parameters is not derived from the value of wt.gc
.
Mobile App Event Type
wt.sys
indicates the name of the mobile app event. It is a standard parameter that can be used to report on app events.
Valid value | Alphanumeric string |
Syntax | wt.sys=event_name
|
Example | wt.sys=startup
|
Report category | Mobile App |
Advanced options |
|
Mobile App Name
wt.a_nm
specifies the name of the mobile app. It is a standard parameter that can be used to report on the usage of different apps.
Valid value | Alphanumeric string |
Syntax | wt.av=app_version
|
Example | wt.av=v2.3.2
|
Report category | Mobile App |
Advanced options |
|
Mobile App Version
wt.av
specifies the version of the mobile app. It is a standard parameter that can be used to report on the usage of different app versions.
Valid value | Alphanumeric string |
Syntax | wt.a_nm=app_name
|
Example | wt.a_nm=Example
|
Report category | Mobile App |
Advanced options |
|
Mobile Carrier
wt.a_dc
specifies the mobile carrier. It is a standard parameter that can be used to report app usage on different carriers.
Valid value | Alphanumeric string |
Syntax | wt.a_dc=carrier_name
|
Example | wt.a_dc=example mobile
|
Report category | Mobile App |
Advanced options |
|
Mobile SDK Build
wt.sdk_v
indicates the version of the Oracle Infinity mobile SDK. It is a standard parameter in the Mobile App category that can be used to report app usage on different carriers.
Valid value | Alphanumeric string |
Syntax | wt.sdk_v=SDK_version
|
Example | wt.a_dc=26.0.2
|
Report category | Mobile App |
Advanced options |
|
Standard Mobile App parameters