ID Matching
Important: ID matching is enabled and working on all the accounts.
Oracle Infinity's Digital Behavior ID Matching uses a semantic model to associate events to people, devices, companies and households by learning from past observations. It is applicable to profile stitching, anonymous to known, cross-client, cross-device and cross-channel identification, including shared device scenarios.
With Infinity ID Matching, digital behavioral events can be used to learn associations between identifiers, then fill in missing identifiers based on past observations. It offers a semantic association model between people, devices, clients and groups, sophisticated confidence scoring, and is configurable for each customer’s unique needs. Using derived identifiers, this feature enables a much greater set of digital behavioral data for activation and inclusion in a unified customer profile. By leveraging a model that mimics the real world, Infinity’s ID Matching can more accurately derive identifiers and compute confidence scores.