Welcome to Oracle Infinity
Oracle Infinity helps you gain value from data and provides insights into user behavior on your websites, mobile apps, and other digital properties. It improves user targeting efforts, helps enhance content for better user engagement, and is easy to implement.
Oracle Infinity helps your marketing and strategy teams:
- Collect user interaction data with your website efficiently. Infinity’s javascript code on your webpage captures activities on your web content.
- Analyze behavioral data while users are visiting your website. Some examples of behavioral data are duration of website visit, searches, pages visited, and so on.
- Augment and sessionize the collected data to make it usable for accurate reporting or for analysis in near real-time processing/streaming.
- Utilize the collected data for downstream actions such as remarketing, content personalization, cross-sell product interest, lead generation, and customized campaigns (specific locations, age groups, cart abandoners, and so on). Actions involve connecting to other systems and providing them with accurate, optimized data that the systems can consume.
- Ensure data privacy while collecting data. Only behavioral data (not personal data) is collected.
- Customize collected data. You can filter only the data that you wish to view, and use it for decision making, engaging with customers, and improving targeting.
Whether you use Oracle Infinity for B2B or B2C data collection, augmentation, analysis, and actions, the application provides end-to-end streaming of your website data. Website data is collected and sessionized before sending it for streaming to Infinity.
Quick Reference for the initial tasks to set up and use Oracle Infinity:
Oracle Infinity subscriptions
Because Oracle Infinity is modular, user access varies by subscription. Ask your administrator which subscription package you have access to.
What's included in each Oracle Infinity subscription
| Products available for purchase | |||||
|---|---|---|---|---|---|
| Capability menu | Description | Infinity IQ | Infinity Streams | Infinity Recommendations | Maxymiser |
| Actions | Define rules for activating behavioral data in real-time | Yes | Yes | ||
| Recommendations | Deliver personalized product or content recommendations |
Yes Includes advanced Infinity Recommendations subscription (see Notes) |
Yes Includes advanced Infinity Recommendations subscription (see Notes) |
Yes Includes standard Infinity Recommendations subscription (see Notes) |
|
| Analytics | Report creation and management |
Yes 25 months data retention (see Notes on extended data retention subscription) |
Yes 3 months data retention (see Notes on extended data retention subscription) |
Yes (see Notes on Heatmaps analytics) | |
| Library | Administer your reports, segments, and other analytics objects |
Yes |
Yes |
||
| Maxymiser | Optimize your website or mobile app with testing and personalization | Yes | Yes | ||
| Connections | Enable data delivery through system-to-system connections |
Yes |
Yes |
|
|
| Data Collection | Data collection via web, mobile, and any digital touchpoint | Yes | Yes | Yes | Yes |
| Advanced capabilities | |||||
| User Parameters | User-specific parameters based on first-party data that works across devices and sessions. | Yes | |||
| Predictive Models (Machine Learning) | Anticipate a user’s actions in-session | Yes | |||
| Opportunities | Rules-based and Machine Learning-based best next tactics. | Yes | |||
Notes
-
An extended data-retention subscription is available for Analytics that updates data retention to 37 months.
-
The advanced Infinity Recommendations subscription stores up to one million inventory items and is available for web, email, and API.
-
The standard Infinity Recommendations subscription stores up to 200,000 inventory items and is available for web and mobile.
-
Heatmaps analytics requires one of the following:
-
The Infinity IQ subscription
-
A combination of the Infinity Streams subscription and the Maxymiser subscription
-