Ad Tracking
Enable tracking for ad impressions and ad clicks when using the WT.ad and WT.ac parameters respectively.
Plugin options
The plugin is loaded with the following parameters available to be set via the Data collection application:
| Parameter | Description | Default Value | UI Element |
|---|---|---|---|
| Auto-detect ad clicks on page | When set to true, the onsite ad clicks and ad views are automatically tracked in default variables (wt.ad & wt.ac). Default is true. | True | Checkbox |
| Track onsite ad clicks | Captures the name of the ad clicked. | wt.ac | Textbox - Max - 128 |
| Track onsite ad views | Captures all ad names in a page as a delimited list | wt.ad | Textbox - Max - 128 |
| Only track initial ad clicks | When set to true, ad click events are sent only once in the first page view, and not in subsequent views. If set to false, ad click events will be sent on every page view. | True | Checkbox |
| Override default ad tracking parameters | Sends ad names using a different parameter on query parameter line in addition to "Track onsite ad clicks" and "Track onsite ad views" | True | Checkbox |
| Use additional custom tracking parameters | Must be set, if "Override default ad tracking parameters" is set to True. | wt.ad_key | Textbox - Max - 128 |