Redirecting visitors to an alternate page

This article will help you create a campaign which tests a variant that redirects visitors to a different page on your site. This is useful if you want to test a completely different layout or landing page which already exists on your site.

Note: Make sure there are no other campaigns or campaign elements running on your default or new URLs.

To set up a redirect variant:

  1. From the + menu, select Redirect Variant.
  2. Enter the Destination URL of where this variant's visitors should be redirected.
  3. If you select the Forward URL Parameters check box, all URL parameters from the original page are added to the redirect URL.

This variant is now set up to navigate to the destination URL.

QA notes

To assist with QA of redirect campaigns and prevent the redirect variant on the default URL, add this URL parameter to your test page: ?mmredirect=false. When this is present in the URL, the campaign does not redirect, which allows you to access the QA tool and change your experience. This is helpful because you are not able to switch between variants using the QA tool while on the variant URL, and visiting the default URL would normally redirect you away as expected.

Tips

The forward URL parameter option is useful to carry through tracking or advertising parameters from the URL. For example, if a visitor landing on your default URL has a utm_campaign=summer parameter, it is carried through to the new redirect variant URL.

Also check that the element URLs are correct. They should only contain the default URLs and not the redirect URLs. Campaign Designer prevents you from using the default URL in the redirect option since this would result in an infinite loop.