Mobile app feature list
This page lists the features of the Oracle Maxymiser platform and their level of support in mobile app testing.
Note: If you have questions, please contact your Oracle Maxymiser representative.
| Feature | iOS Native App Testing & Optimization | Android Native App Testing & Optimization |
|---|---|---|
| A/B/C...[n] testing | Yes | Yes |
| Multivariate testing | Yes | Yes |
| Dynamic Optimization | Yes | Yes |
| More than one test live at a time | Yes | Yes |
|
Action tracking (including attributes and amounts) |
Yes | Yes |
| All standard reports | Yes | Yes |
| Create new campaigns without appstore update, requires tech expertise | Yes | Yes |
| Visual campaign creation for UI Kit parts of apps by a non-technical person | Yes | Yes |
| Add/edit/remove variants without appstore update or code change | Yes | Yes |
| Stop/pause/play campaigns without appstore update or code change | Yes | Yes |
| Standard reporting & targeting attributes | Yes
(see list below) |
Yes
(see list below) |
| Location detection | Limited
(based on IP, not device GPS) |
Limited
(based on IP, not device GPS) |
| Content targeting | Yes | Yes |
| Capture personalization criteria (custom attributes) in-app to enhance reporting and insight | Yes | Yes |
| Report and target based on custom attributes provided through Customer Data Import | Yes | Yes |
| Discover audience insights | Not Supported | Not Supported |
| Discover campaign insights | Yes | Yes |
| Recommend | No | No |
| Pass information about what a visitor did on desktop or mobile web through to an app test | No | No |
| Campaign data export | No | No |
| QA process before campaigns go live | Yes
(uses action log and manual variant weighting) |
Yes
(uses action log and manual variant weighting) |
Full list of attributes available for apps
New to apps only
| Attribute | Description |
|---|---|
| Connection | Connection type to the device - 2G, 3G, 4G, 5G, Wi-Fi |
| OS | Operating system type and version |
| App version | App version |
Present in apps and web
| Attribute for campaign version prior to 9.0 | Attribute for campaign version 9.0 and later | Description |
|---|---|---|
| ISP | ISP | Internet service provider (often the mobile network operator name for cellphone connections). As the data provider shortens ISP values to the first 50 characters, you can enter up to 50 characters for the ISP. Also only the first 50 characters are displayed in the reports. |
| OS | OS | User's operating system |
| Device type | Device type | User's device type. Phone or tablet. |
| Country | Country | Country that the user is connecting from. |
| Gen day of week | Day of week | Day of the week that the generation occurred (UTC time). |
| Gen part of day | Part of day | Part of the day that the generation occurred in the format: night, morning, lunch, afternoon, or evening (UTC time). |
| Gen Hour | Hour | Hour of the day that the generation occurred. |
| Visitor age to app | Visitor age to app | Number of days since the visitor first visited the app. |
| Custom attributes | Custom values | Custom values you have provided about your visitors to Maymiser through customer data import |