Oracle Responsys Express Glossary

A

ClosedAOV

ClosedAPI Name

The API Name is the name used for the database table column for an attribute.

ClosedAttribute

An attribute is a single piece of data in an attribute group. For example, theEmail Address attribute is in the Basic Profile attribute group.

ClosedAttribute Group

An attribute group is a group of attributes. Data objects can be linked through relationships.

ClosedAuthentication Key

The authentication key provides the login credentials to access a data source from an SFTP (secure file transfer protocol) server. Responsys Express needs the authentication key so that it can log in to an SFTP server and retrieve or send data.

B

ClosedBounce Rate (Email)

Bounce rate (email) is a metric that calculates the percentage of emails that are not delivered successfully out of the total number of email marketing messages that are sent. For example, if you sent 100 emails and 2 were not delivered successfully, then the bounce rate is 2%. This includes hard bounces, which are emails that permanently could not be delivered, and soft bounces, which are emails that temporarily could not be delivered.

C

ClosedCharacter Set

The character set is the format of text in a file, such as Unicode (UTF-8) or Western European (ISO-8859-1).

ClosedChild Attribute Group

When creating a relationship, the child attribute groupcross-references with the parent attribute group to ensure the two attribute groups are properly linked.

ClosedClick Rate

Click rate is a metric that calculates the percentage of email links clicked out of the total number of emails sent. For example, if you sent 100 emails and 10 email links were clicked, the click rate is 10%.

ClosedClick to Open Rate

Click to open rate is a metric that calculates the percentage of email links that were clicked out of the total number of emails that were opened. For example, if you sent 100 emails, 40 of them were opened, and 10 email links were clicked, the click-to-open rate is 25%.

ClosedContact (Object Group)

The Contactobject group lists the attribute groups in the data model related to a customer, such as the Basic Profile attribute group.

ClosedCount

The count is the number of customers that match the criteria within a single condition or across all the conditions inside a segment.

D

ClosedData Model

The data model is the comprehensive set of attribute groups and attributes. Responsys Express uses the data model to manage your data in the system, such as customer data, lookup data, and so on.

ClosedData Type

Data type represents the format of data stored in an attribute. Responsys Express offers simple data types such as number, date, timestamp, integer, string, and boolean.

E

ClosedEnclosure

An enclosure is a visual tool that allows you to organize a group of conditions within a segment. All conditions within an enclosure are grouped using the same logical operator (And, Or).

ClosedEvent

An event is a single action taken by a customer. For example, opened an email, liked a review, clicked an SMS message, and so on.

ClosedExclusion Criteria

Exclusion criteria are the conditions you set to exclude certain customers from a segment. You use exclusion criteria when creating segments.

F

ClosedField Delimiter

Field delimiter is the character that divides the fields in a file. The available options are comma (,), semi-colon (;), or pipe (|).

ClosedField Mapping

The field mapping section inside a Connect job configures how incoming source fields are mapped to data model attributes. A sample file needs to be uploaded to generate the incoming source fields.

G

ClosedGet Count

The get count link generates an updated number of customers that match the conditions within a segment.

I

ClosedID

ID is the attribute that uniquely identifies a data record stored in the data model. Each attribute group has an ID attribute.

ClosedImport Job

An import job is a task to bring data into Responsys Express from an external source. When creating an import job using Connect, you need to specify the source of the data, complete field mapping, and schedule the job.

ClosedIntelligent Attribute

O

ClosedObject Group

An object group is a group of related attribute groups in the data model. Available object groups are Contacts and Lookup. Attribute groups can belong to only one object group and can't be moved to other object groups.

ClosedOpen Rate

Open rate is a metric that calculates the percentage of emails that were opened out of total number of emails that were sent. For example, if you sent 100 emails and 20 were opened, the open rate is 20%.

ClosedOpted In

Opted in is a metric that calculates the number of customers that have subscribed to receive marketing messages.

ClosedOpted Out

Opted outis a metric that calculates the number of customers that have unsubscribed and chosen to no longer receive marketing messages.

ClosedOracle Data Cloud (ODC)

Oracle Data Cloud is a third-party data source you can use to import data into Responsys Express. It provides a range of demographic and behavioral attributes. Learn more about the Oracle Data Cloud.

P

ClosedParent-Child Relationship

The parent-child relationship defines how relationships operate. The attribute group that is identified as the child (the foreign key) cross-references with a unique attribute in another attribute group identified as the parent. This ensures the two attribute groups are properly linked.

ClosedParent Attribute Group

When creating a relationship, the parent attribute group is cross-referenced by the child attribute group to ensure the two attribute groups are properly linked.

ClosedPersonalization Attribute

Personalization attributes refer to the data attributes used to personalize messages sent to customers.

R

ClosedRelationship

A relationship allows you to link multiple data objects. When you use relationships, you ensure the data between the two data sources is properly linked. You cannot edit or delete relationships after they are created.

S

ClosedSegment

A segment is a group of customers created from a number of attributes and other segments.