Tactics overview
Campaign tactics are campaign templates that cover best practices. With them, you can quickly get started with your campaign. The campaigns created from tactics typically have:
- A variety of stages such as event stages, action stages, and condition stages.
- Connections between the different stages.
- Pre-configuration of some of the stages.
Once you start a campaign with a tactic, some stages may be not be configured.
The following tactics are available:
- Simple Email
- General Promotion
- Welcome
- Post-purchase
- Crossell or Upsell
- Winback and Reactivation