Building Your Link Table

To start building your link table, use one of the following methods:

  • Click Actions on the side navigation bar, and select Create Link Table. (Not seeing this choice? Refer to the Side navigation bar changes topic.)
  • On the Folders page, click for a document, and select Create Link Table.

Link Table Builder Elements

Use the Link Table Builder page to review, select, and define selected information for individual links as follows.

  • Checkbox links – Select the links to include in your new link table. Generally, all links are checked.
  • Link Name – Text/Title displayed for each link identified after scanning your selected documents/campaigns. See Link Naming Options below for details.
  • Link Category (optional) – Select a link category (as defined by your administrator) to associate with each link in your link table. Link categories are reflected in and used specifically for analysis and reporting purposes.
  • Link URL – URL address (http:// or https://) from document text or image links, or built-in functions that generate URLs.

    Note: While link names may be changed, the Link URL field text may not be edited. If incorrect, you can only make changes in the completed table, and the associated document/campaign. Otherwise, the clickthrough-tracking mechanism will not work for that URL.

    Tip: Using the Campaign Wizard Test Link option provides a simpler comparison between link results and their comparative link entries in your documents and campaigns.

  • External Tracking (optional) – If your account supports third-party link-tracking tools (referred to as External Tracking), you may specify the necessary parameters to pass to those tools.
  • Disable External Tracking (optional) – Check if you want to disable external link tracking for the associated link.

    Note: You should disable external tracking for links that you plan on tracking via Oracle Responsys, but that do not lead to your website.

Link Naming Options

For each link name, the Link Table Builder provides default link names, as well as automated functionality for creating link names based on clickthrough and dynamic content function names, and/or URL addresses.

  • Default link name – When your link table is initially created, the default link names can be based on several criteria. EXAMPLES: Link names referenced by the $clickthrough()$ built-in function, URL addresses (either "http://” or "https://”) from text or image links, dynamic content function names, or pre-named links using the Oracle Responsys Link Tracking (RILT) HTML anchor tag attribute.

    Note: If a hyperlink (such as an image) has not been pre-named using the RILT attribute, that link name is initially blank, and must be manually named to be included in your link table.

  • Clear link name – Click Clear link to empty the contents of any Link Name field. Then enter the names as you want them to appear in your link table.

    Important: Links with blank link names can not be tracked.

  • Rename link name – Click Rename link to automatically rename link names with generically numbered link names. Example: Link_001, Link_002, etc.
  • Rename by URL link name – Click Rename by URL link to automatically rename with value appearing in the Link URL field.

    Note: This name is first stripped of any restricted characters (as noted at top of this page).

Notes

  • Link names must be no longer than 255 alpha-numeric characters with a single underscore (_) between characters. All other special characters and spaces will be replaced with underscores and any double underscores (__) will be striped.
  • All link URLs must be unique within your link table to provide expected data results.
  • If you use $UnsubscribeLink$ in your document, the link table builder will not extract the resulting link into the link table.
  • Link names may be edited at any time, whether they are default or auto-generated names. However, leaving name fields blank is not permitted.
  • To reset all link names to their default state, click the Back button (do not use the browser Back button), and begin again.
  • To edit or delete link names after creating your link table – Go to Folders page, click for your link table, and choose View and Edit.
  • Auto-rename and Rename by URL are only reflected on your selected Links.

Naming Your Links as You Create Them

To save time when naming your links and link categories via the Link Table Builder, use the RILT and RILC  HTML anchor tag attributes to define your link names when coding your hyperlink tags.

If you use the RILT attribute to define the name for your hyperlink, that name will automatically be applied whenever that link is scanned, and built into a link table. Note that the RILT attribute may not be used with built-in functions, such as $clickthrough.

If you use the RILC attribute, the link category will be automatically assigned when generating or updating a link table. If the Account Administrator did not define the link category for the account, the attribute will be ignored. Note that this option is not supported for Classic campaigns or the Create Link Table option in Content Library.

Note: If needed, you will still have the option to later edit your link name via the Link Table Builder or via the link table View and Edit option.

Example

<a href="http://xyz.com/path/to/page.jsp" RILT="MainOffer">Click Here</a>

The hyperlink above includes the RILT value of MainOffer. When scanned, this hyperlink will then be placed in your link table with the link name of MainOffer.

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