Analyze audience flow in programs

After your program is published (executing), you can monitor it using the Analyze tab. One of the views shown on the Analyze tab is the Monitor view. The Monitor view shows how the audience flows through the program.

Working with the Monitor view

To open the Monitor view, click Monitor in the Analyze tab of the Program Designer.

Enabling monitoring

For new programs, monitoring is enabled by default.

To enable monitoring for existing programs, you need to re-publish the program.

Setting up a program for monitoring

For the Scheduled filer or view event, Program creates a new audience each time a group enters an event. For the custom event, Program creates a new audience for the selected entry tracking variable. The name of the new audience is the same as the event name.

When creating events:

For custom events, you need to select an entry variable for audience creation.

For any event, you can create a new audience each time a group enters the event, or overwrite the existing one. If you create a new audience, each new audience includes the creation time in its name.

For more information, see Designing programs.

Selecting an audience

The Monitor view can display either aggregate data for all audiences created within a specified time period, or for a specific audience created within a specified time period. Note that the timeframe you specify is used only for audience selection, it is not the timeframe for which data is shown.

To view aggregate data:

Select Aggregate.
Select the timeframe from the Audiences from drop-down list.

To view data for a specific audience:

Select Audience.
Select the date range from the Audiences from drop-down list.
Click Select Audience.
The Select Audience dialog opens, showing all audiences created within the specified timeframe.
Select the audience you want and click Select.

Viewing data for a specific event

By default, the Monitor view shows data for the first applicable event in the program. To view data for a different event, select the event from the Starting event drop-down list.

Viewing the number of people and percentages

By default, the Monitor view shows the percentage of the audience. To view the number of people and the percentage, clear the View percentages only check box.