Setting Available Campaign Categories
When Responsys users create or edit campaigns, they can choose a Marketing Strategy and a Marketing Program for the campaign. Use the Campaign categories page to define those values.
To define values for campaign categories:
- From the side navigation bar, select
Account . (If you do not see the side navigation bar, click the
icon.)
- Select Campaign management, and then select Campaign categories. (Not seeing this choice? Refer to the Account management changes topic.)
- Add the marketing strategy and marketing program values.
Note: Do not use the character combination
^%
when entering these values. This character combination is reserved by Responsys for encoding Marketing Program and Marketing Strategy names that contain spaces. - When done, click Save.